Marketing Systems Administrator

As the Marketing Systems Administrator, you will be responsible for the administration, optimization, and management of Altera Digital Health’s marketing technology platforms. Your primary focus will be on Hub Spot and its integration with Salesforce. In this role, you will be the technical owner of our marketing systems ecosystem, ensuring data integrity, effective automation, scalable processes, and a reliable flow of information between Marketing and Sales.

You will partner closely with Marketing, Sales, and Sales Operations to ensure our technology supports efficient lead management, accurate attribution, and measurable business outcomes. The ideal candidate combines hands-on systems expertise with a strong understanding of B2B marketing and sales processes. You should be highly analytical, detail-oriented, and focused on continuously improving how technology, data, and automation enable our teams.

• Serve as the primary administrator and technical owner for Hub Spot Marketing Hub and Sales Hub.
• Manage Hub Spot configuration, properties, workflows, lists, forms, landing pages, campaigns, permissions, lead scoring, lifecycle stages, and automation.
• Manage and monitor the integration between Hub Spot and Salesforce, including data synchronization, field mapping, and data integrity.
• Partner with Salesforce administrators and Sales Operations to ensure consistent processes and reliable movement of information between Marketing and Sales.
• Monitor and troubleshoot synchronization errors, duplicate records, incomplete information, workflow issues, and other system or data-quality problems.
• Establish and maintain standards for database structure, data governance, field and property management, and system documentation.
• Develop and optimize automated workflows that improve marketing effectiveness, lead management, Sales follow-up, and operational efficiency.
• Manage lead capture, scoring, qualification, routing, lifecycle stages, and Marketing-to-Sales handoff processes.
• Maintain scalable campaign structures, templates, workflows, and automation standards.
• Support the development of dashboards and reporting for lead generation, conversion, campaign performance, pipeline contribution, attribution, lead aging, and marketing ROI.
• Partner with Marketing and Sales teams to establish and maintain key performance indicators, data definitions, and reporting standards.
• Optimize integrations across marketing, CRM, website, analytics, and reporting platforms to improve data accuracy and business visibility.
• Support digital marketing activities including emails, forms, landing pages, campaign tracking, and related marketing automation.
• Evaluate system usage and identify opportunities to simplify processes, reduce manual work, and improve Marketing and Sales productivity.
• Identify opportunities to responsibly use AI and automation to improve workflows, data management, reporting, personalization, and operational efficiency.
• Evaluate new marketing technology capabilities and recommend improvements based on business needs.
• Develop and maintain system documentation, process maps, standards, and user guidance.
• Provide training and support to Marketing team members on Hub Spot, related systems, and marketing automation best practices.

• Experience:
• 3–5 years of experience in marketing operations, marketing technology, CRM administration, marketing automation, or a related role.
• Strong hands-on administration experience with Hub Spot, including Marketing Hub and Sales Hub.
• Strong working knowledge of Salesforce CRM, including leads, contacts, accounts, opportunities, campaigns, fields, and the relationship between Salesforce and marketing automation platforms.
• Experience managing or supporting Hub Spot-Salesforce integrations, data synchronization, and troubleshooting.
• Experience with marketing automation, workflow development, lead scoring, lead routing, and lifecycle management.
• Experience with CRM and marketing database governance, data quality, normalization, and duplicate management.
• Experience developing dashboards and reporting related to lead generation, campaign performance, funnel conversion, pipeline contribution, attribution, and marketing ROI.
• Knowledge of B2B marketing, demand generation, and Marketing-to-Sales processes.
• Working knowledge of Google Analytics, digital marketing, and campaign tracking.
• Experience with business intelligence and data visualization tools such as Power BI…