Senior Media Analyst

BC Measurement & Advanced Analytics Professional

2 days ago Requisition

Senior Media Analyst

The Senior Media Analyst is tasked with analyzing, reporting, and telling the story of campaign impact to our clients. This role is a key player within our Measurement department reporting to the Manager, Campaign Measurement & Analytics. The Measurement & Advanced Analytics department is responsible for the analysis and reporting of integrated media campaigns.

As part of this role, you will be responsible for analyzing and reporting on a variety of full-funnel, multi-channel campaigns. This includes the development of reporting templates, as well as mid-and post-campaign reporting, analyses, optimizations, and recommendations across the full spectrum of media channels (TV/CTV, audio, display, paid social, video, email, SEM, website analytics, coupons, etc.). You will help develop and contribute to our reporting visualization platform, through setting up ad hoc data requirements, completing QA activities, and customizing dashboards for our clients.

The Senior Media Analyst will work closely with our integrated media team which includes planners, SME buyers, and content, to support clients by providing key insights into campaign performance. This role is a senior member of the Measurement & Advanced Analytics department and will help train and provide support to junior members of the team and throughout Blue Chip’s organization through subject matter expertise.

The Senior Media Analyst will partner closely with teams to develop best in class processes and technology to support Blue Chip’s key measurement growth goals.

• Actively participates in campaign measurement kickoff meetings with media planners, client leadership, and creative team members.
• In partnership with more senior members of the Measurement and Advanced Analytics department, develops measurement plans prior to campaign activation to outline the key performance indicators for the campaign, goals, and any other measurements to ensure visibility into performance.
• Analyzes client campaigns by partnering with media planners, client leaders, and other cross-functional team members to deliver our clients with actionable insights regarding performance of campaign, business impact and return on investment.
• Monitors client campaign pacing to ensure proper media delivery and spend in accordance with client campaign plans and established measurement frameworks. Works closely with Planning and SMEs to ensure spend is on track and accurate, outlines deviations from plan so team can proactively adjust as necessary.
• Works directly with our clients to communicate how campaigns performed and develops business level impact (ROI) whenever possible. Partners with our client leadership and clients themselves to gain access to sales data in order to conduct correlations with media programs whenever possible.
• Creates custom dashboards to deliver insights and client deliverables.
• Conducts ad-hoc analysis and reporting projects when needed.
• Verifies impressions/view/click totals from vendors against ad-server totals to ensure accuracy in reporting and outline any anomalies or variances.
• Works closely with external measurement partners including those who focus on sales measurement (Nielsen Circana), Retail Media Networks (Walmart Connect, KPM), and brand equity (TTD, Facebook, You Tube).
• Serves as a go-to resource for measurement best practices, dashboarding & visualization capabilities, and helps act as an SME for our visualization platform.
• Works closely with internal development team to outline reporting requirements, enhance our capabilities, and resolve data quality issues if they arise.