Market Development Associate

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6 days ago Requisition

Salary Range: $50,000.00 To $55,000.00 Annually

Position Summary:

The Market Development Associate is responsible for assisting in the development of specified market segment initiatives in the energy, construction, and other designated markets for Profile’s Environmental Solutions (ES) business unit.

This individual will add significant value by supporting the efforts of our Sales, Marketing, and Business Development Team through activities which will front-load the sales pipeline. An ideal candidate will possess an ability to develop sales opportunities in civil construction projects, will be proficient in generating and organizing large amounts of data, and will be able to collaborate with Profile team members in the use of the data to generate revenue.

Duties and Responsibilities:

• Research significant construction projects in the planning, pre-construction, and construction stages using internal, open-source, and third-party resources, and identify the decision-makers and key stakeholders behind them.
• Assess each project’s potential need for the Company’s solutions, qualify the resulting prospects, and route qualified leads, together with the relevant project detail, to the Business Development and Sales teams.
• Follow up on qualified leads by telephone, email, and Linked In, building a book of business for the Business Development team.
• Learn and articulate the distinctive value that hydroseeding and Profile erosion control and vegetation establishment solutions bring to the construction industry, communicating it to external stakeholders including owners, utilities, developers, engineers, designers, contractors, and regulators in a manner that creates sales opportunities within key market segments.
• Serve as the record-keeping and documentation champion for lead conversions and project tracking in Microsoft Dynamics 365.
• Improve and automate current department workflows using Microsoft Office applications, Microsoft Dynamics 365, and Claude AI.
• Prepare and present regional updates on projects and leads.
• Build and deliver PowerPoint presentations for internal and external audiences.
• Perform other duties as assigned.
• Engage in existing relationships and continue to nurture strong relationships with customers and prospects.

Job Requirements:

Education and Experience: The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Bachelor’s degree in business administration, construction, environmental, science, engineering, sales, marketing, or related field.
• Experience interpreting project plans and specifications, navigating bid cycles and construction timelines.
• Proficiency in using CRM to enter and track projects, contacts, and updates throughout complex sales cycles.
• Experience using lead pursuit resources such as Linked In Sales Navigator, Zoom Info, Lynda, Etc.
• 1-3 years of experience in inside sales, direct sales, B2B sales, or business development. Experience in engineering, construction, renewable energy, or environmental industries a plus.
• Experience utilizing AI tools, automation programs such as Zapier, or bid tracking software such as Isqft, Dodge Reports, or Construct Connect Insight are a plus for this role.
• Fast learner in existing technology platforms

Essential

Qualifications:

To perform this job successfully, an individual must possess and demonstrate requisite qualifications. The requirements listed below are representative of the knowledge, skills, and/or ability required. Reasonable accommodations may be made to enable individuals with…