MarTech Strategy Lead | HubSpot & AI

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Senior Manager, Marketing Technology

Public Relations Full Time Professional GCC HQ, Austin, TX, US

30+ days ago Requisition

Salary Range: $78,000.00 To $85,000.00 Annually

The Goodwill Central Texas Marketing team supports a diverse and complex organization, serving internal stakeholders and community members across Retail, Commercial Services, Goodwill Staffing Group, GCTA Technical College, Excel Center Adult High School, Business and Community Engagement, Workforce Advancement Programs, and Development.

The

The Goodwill Central Texas Marketing team supports a diverse and complex organization, serving internal stakeholders and community members across Retail, Commercial Services, Goodwill Staffing Group, GCTA Technical College, Excel Center Adult High School, Business and Community Engagement, Workforce Advancement Programs, and Development.

The Senior Manager, Marketing Technology serves as the primary link between the Marketing organization and IT, ensuring Marketing has the technology, systems, data infrastructure, and technical capabilities necessary to operate effectively and efficiently.

This role owns the administration, governance, integration, data quality, and optimization of marketing technology platforms and provides technology training and support to the Marketing organization. The role partners closely with marketing leaders and creative/content teams to enable campaign executionbut does not own creative development, content development, or overall campaign strategy.

Role and Responsibilities

Hub Spot & Marketing Automation

• Serves as the primary administrator and subject-matter expert for Hub Spot, partnering with IT and stakeholders across all business units to develop and implement platform solutions that support organizational goals.

• Translates business unit requirements into Hub Spot workflows, automations, contact properties, forms, lifecycle stages, and other platform functionality.

• Develops and maintains user journeys for prospects, leads, and existing contacts based on established audience personas.

• Builds and maintains automated workflows and drip campaigns that support cross-departmental and cross-audience marketing initiatives.

• Establishes and maintains standards for contact management, segmentation, naming conventions, and other Hub Spot data structures to ensure consistency and scalability.

• Oversees Hub Spot integrations with other organizational systems and platforms, partnering with IT and external vendors to troubleshoot issues and optimize system performance.

• Monitors database health and implements processes to improve data accuracy, completeness, consistency, and usability.

• Manages users, permissions, subscriptions, and seats in accordance with organizational needs, established governance standards.

Marketing Technology & Systems

• Oversees the day-to-day administration, optimization, and adoption of the full mar-tech ecosystem, ensuring systems are properly configured, maintained, and utilized.

• Partners with IT and organizational stakeholders to continuously evaluate, implement, and optimize marketing technology platforms.

• Serves as the primary marketing point of contact for technology vendors and platform providers, coordinating product updates, renewals, issue resolution, and escalations.

• Establishes user access, permissions, naming conventions, platform usage and documentation.

• Manages subscriptions, licenses, seats, and user permissions to ensure appropriate access and cost-effective utilization.

• Identifies opportunities to automate manual processes and improve efficiency through…