Digital PR Specialist

You’ll lead on strategic campaign execution, drive media engagement, and be the go-to specialist when it comes to combining creative ideas with smart, SEO-led thinking.

As a Digital PR Specialist, you’ll manage the daily strategy and execution of PR campaigns that connect with journalists - and with Google. From link intersection and keyword analysis to ideation, media outreach, and reporting, this is a practical role where you’ll play a crucial part in delivering results, resolving issues, and defining what excellence looks like in DPR.

• Lead on the planning and execution of Digital PR campaigns - from concept through to coverage

• Use SEO tools like Ahrefs to conduct link intersects, keyword gap analysis, and inform outreach strategies

• Write data-led press releases and story angles tailored to journalists

• Build and manage custom media lists using platforms like Muck Rack and Buzzstream

• Spot underperforming campaigns and pivot with confidence - refining outreach, angles or formats

• Monitor relevant news trends and jump on reactive opportunities

• Join client WIPs, support in QBRs, and contribute to campaign strategy as the trusted PR expert

• Mentor Executives on delivery best practices and lead occasional skills workshops

• Regularly meet and exceed link KPIs, contributing to measurable SEO growth for clients

• Native-level English
  speaker

• Proven Digital PR experience, with a strong portfolio of link placements

• Confident using Ahrefs to shape DPR SEO strategy and report on impact

• Excellent writing and communication skills (internal and external)

• Highly organised, proactive, and solution-focused - you spot challenges early and act fast

• Passionate about news, media and SEO - you get the buzz of a campaign landing

• A natural collaborator - you enjoy bringing others with you and helping them grow

• Worked on international markets or campaigns previously

• Based in the UK

We’re looking for results-driven Digital PR Specialists to join our award-winning SEO agency, Reboot Online.

You’ll be joining a high-performing, fully remote team (with a 4-day week, yes really!) and collaborating with Managers and Executives to deliver PR campaigns that don’t just grab attention - they earn high-quality links, drive SEO performance, and deliver results clients can see.