Communications and Engagement Specialist

Imagine
360 is seeking a Communications and Engagement Specialist to join the team! Upland Advocacy is changing the cost of healthcare for those who need it most. We work directly with hospitals and doctors to help employees save on their healthcare costs. The Communications & Engagement Specialist manages custom member education campaigns for Upland's growing base of clients. Responsibilities include content development, campaign deployment, success rate tracking, and constant refinement of educational strategy with HR leaders, brokers, and Upland leadership.

Position Location:

100% remote

Responsibilities include but are not limited to:

• HR & broker education:
  Work with clients, brokers, and human resource leaders to deliver communications that educate, inform, and engage target audiences. Manage content development, presentations, webinars, and other outreach activities.
• Member communications strategy:
  Develop custom communication strategies for each client based on industry, demographics and preferences. Oversee audience segmentation, design, campaign creation, testing, deployment, and performance tracking across channels, including print and email.
• Vendor coordination:
  Coordinate with external vendor partners to develop, order, and distribute materials, including print materials such as postcards and wallet cards. Manage timelines, audience segmentation, distribution, branding, and campaign measurement.
• Inquiry management & engagement support:
  Monitor and respond to inquiries through digital and other communication channels. Connect individuals with the appropriate internal specialist for further case support.
• Digital engagement:
  Develop and test new approaches to audience engagement, including email, online forms, QR codes, video, digital content, and other interactive tools. Use analytics and attribution data to evaluate channel, brand, product, and campaign performance and identify opportunities to increase inquiries and improve engagement.
• Ongoing education & communications campaigns:
  Set up systems to deliver recurring education and engagement campaigns across print, digital, and other channels. Build scalable, repeatable processes that support consistent communications throughout the health plan year.
• Content development & brand segmentation:
  Manage content creation across multiple brands to ensure communications are clear, relevant, accessible, and aligned with organizational messaging and brand standards.
• Reporting & continuous improvement:
  Track campaign activity, engagement metrics, and audience response to evaluate effectiveness. Use insights and feedback to refine communications strategies, improve engagement, and inform future campaigns.
• Other client support:
  Provide cross-functional support for projects and initiatives as needed, including implementation activities, reporting, data coordination, invoicing, vendor support, and other operational tasks that support the member and client experience.

Required Experience/

Education:

• Bachelor's degree
• 3+ years experience in marketing, communications, content design, or e-commerce role (or combination of work and education experience).

Preferred Experience:

• Experience in marketing, communications, or a related field preferred.
• Preferred experience supporting content creation and development, marketing production, or project coordination.
• Experience with online production platforms such as Canva and experience with direct mail, print production, and vendor coordination preferred.

Skills and Abilities:

• Knowledge of marketing strategies, communications, and digital engagement to support audience outreach.
• Strong writing and editing skills, with the ability to translate complex information into clear, concise, and engaging content for diverse audiences.
• Ability to develop engaging content and support digital communication initiatives that inform, educate, and connect with target audiences.
• Ability to analyze data, identify trends, and provide insights to support informed decision-making and improvements.
• Creative thinker with a passion for educating and engaging audiences.
• Strong organizational skills and attention to detail.
• Ability to multitask, adapt to changing priorities, manage time efficiently, and work in a fast-paced environment.
• Proactive problem-solver with the ability to define issues, gather and evaluate data, and provide suggestions and recommendations.
• Proficient in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.

What can Imagine
360 offer you?

• Multiple…