Performance Marketing Partner
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Marketing / Advertising / PR
Digital Marketing, Advertising Manager, Marketing Strategy, SEO
Job Description & How to Apply Below
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Performance Marketing Partner based in Brazil.
In this role, you will drive profitable growth by combining paid acquisition, website monetization, and data-driven optimization to maximize revenue and return on advertising spend. You will manage paid traffic campaigns across platforms such as Google Ads and Meta Ads, making strategic investment decisions based on profitability rather than traffic volume alone. Using performance analytics, you will identify high-impact opportunities, scale successful campaigns, and optimize underperforming activities to improve financial results.
You will also take ownership of website monetization, experimenting with advertising placements, navigation, affiliate offers, and content structures to increase revenue per user session. AI tools and automation will be central to your approach, helping you scale campaigns, generate content, and streamline workflows while maintaining quality and profitability. This is an opportunity for a commercially minded marketing professional to work autonomously in a fully remote, results-driven environment where initiative, experimentation, and measurable business impact are highly valued.
- Plan, launch, manage, and optimize paid acquisition campaigns across Google Ads, including Search and Discovery, Meta Ads, and other relevant advertising platforms.
- Manage advertising budgets with a strong focus on profitability, balancing acquisition costs against revenue and contribution margins to ensure sustainable growth.
- Monitor campaign performance, evaluate return on advertising spend (ROAS), identify profitable opportunities, and scale high-performing campaigns while reducing investment in underperforming activities.
- Analyze monetization and yield metrics, including Session RPM and Page RPM, to understand revenue performance and identify opportunities to increase the value generated by each website visit.
- Optimize website monetization strategies by testing advertising placements, page layouts, pagination logic, navigation structures, affiliate offers, and related revenue-generating elements.
- Conduct A/B tests and structured experiments to improve user journeys, increase revenue per session, and maximize the effectiveness of display advertising and other monetization channels.
- Build, modify, and iterate on website structures and user flows to improve monetization performance and support scalable revenue growth.
- Leverage artificial intelligence tools, large language models (LLMs), and automation workflows to scale campaign management, produce SEO-friendly content, and generate advertising creatives efficiently.
- Maintain appropriate human oversight of AI-generated content and automated workflows, ensuring accuracy, quality, relevance, and alignment with performance objectives.
- Apply the 80/20 principle to prioritize high-impact activities, focusing resources on the campaigns, websites, and optimization initiatives that contribute most significantly to profitable growth.
- Monitor performance data, identify emerging trends, and translate analytical insights into actionable strategies for acquisition, monetization, and revenue optimization.
- Take ownership of campaign results and allocated budgets, make independent decisions, and continuously identify new opportunities to improve financial performance.
- Demonstrated hands-on experience managing paid traffic campaigns through Google Ads, particularly Search and Discovery, and Meta Ads.
- Strong understanding of performance marketing principles, campaign optimization, audience targeting, budget allocation, and profitable customer or traffic…
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