Business Development Executive
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Sales
B2B Sales, Sales Development Rep/SDR, Appointment Setter/ Scheduler, Business Development
Job Description & How to Apply Below
Company: Cerebral Works
Location: Chennai, India
Work Mode: Remote
Experience: 2–5 Years
Market: North America (US & Canada)
Cerebral Works is looking for a proactive and results-driven Sales Development Representative (SDR) with experience in the North American market.
We are looking for someone who can identify potential customers, conduct cold calling and email outreach, research prospects, and build a qualified sales pipeline.
The ideal candidate should have hands-on experience in B2B outbound sales, prospecting, lead generation, and engaging decision‑makers across North America.
Key Responsibilities- Identify and research potential customers across the US and Canada.
- Build targeted prospect lists using Linked In, Google, company websites, and other prospecting platforms.
- Conduct outbound sales activities through cold calling, email outreach, and Linked In engagement.
- Develop personalized outreach messages to connect with business owners, CXOs, HR leaders, IT leaders, and other decision‑makers.
- Identify potential business opportunities and qualify prospects based on their requirements and business needs.
- Generate qualified leads and schedule introductory meetings and discovery calls for the sales team.
- Build, manage, and maintain a healthy sales pipeline.
- Maintain accurate prospect information, outreach activities, follow‑ups, and pipeline stages in CRM.
- Follow up consistently with prospects to build relationships and convert potential opportunities.
- Track outreach performance, lead generation activities, meetings scheduled, and pipeline progress.
- Collaborate with the sales team to improve prospecting strategies, outreach messaging, and conversion rates.
- 2–5 years of experience in B2B sales development, outbound sales, lead generation, or business development.
- Experience targeting the North American market, particularly the US and Canada.
- Hands‑on experience in cold calling, email outreach, and Linked In prospecting.
- Strong experience in identifying prospects, researching companies, and finding relevant decision‑makers.
- Ability to create personalized sales emails and effective follow‑up sequences.
- Experience building and managing a sales pipeline using CRM tools.
- Excellent verbal and written communication skills.
- Comfortable communicating with North American prospects and working in US business hours.
- Self‑motivated, organized, and target‑oriented with the ability to work independently.
- Experience selling IT services, technology consulting, software development, staffing, or related B2B services.
- Familiarity with CRM platforms such as Zoho CRM, Hub Spot, or Salesforce.
- Experience using Linked In Sales Navigator and other prospecting tools.
- Understanding of B2B sales cycles and lead qualification.
Someone who can independently identify the right prospects, initiate conversations, consistently follow up, and convert outbound activities into qualified opportunities.
We value strong communication, persistence, research skills, and a results‑oriented approach.
If you have experience in North American B2B sales development and enjoy building opportunities from scratch, we would love to hear from you.
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