Sales Development & Lead Generation Specialist

About Rococo Creative

Rococo Creative is a boutique marketing and digital strategy agency focused on the construction industry. We help builders strengthen their brands, improve their systems, and connect with the right opportunities.

We're looking for a proactive sales development professional to support outbound prospecting and lead generation for our construction-sector clients.

This is a hands-on outreach role. You should be comfortable researching prospects, picking up the phone, starting conversations, and following through without constant reminders.

What You'll DoFind the right people

• Research prospective customers and referral partners using Linked In, company websites, directories, and other approved sources.
• Identify relevant decision-makers, including business owners, architects, interior designers, and real estate professionals.
• Build targeted prospect lists and verify contact information.
• Research each prospect enough to explain why they're a fit.

Start conversations

• Make outbound cold calls to introduce our clients, identify potential fit, and secure a clear next step.
• Conduct personalized email and Linked In outreach using approved messaging and accounts.
• Adapt talking points naturally rather than reading a script word for word.
• Handle initial questions and objections professionally.
• Follow up consistently with prospects who haven't responded or aren't ready yet.

Qualify and book meetings

• Determine whether a contact represents a relevant project opportunity or referral relationship.
• Gather useful context about their needs, location, timing, and decision-making process.
• Schedule qualified introductory calls for the appropriate client team member.
• Provide clear handoff notes so the next conversation doesn't start from scratch.

Keep the pipeline organized

• Maintain accurate contact records, call notes, outreach history, and next steps.
• Work in Go High Level , Airtable, and other approved tools.
• Track outreach activity, responses, qualified conversations, and meetings held.
• Share feedback on messaging, objections, and prospect quality.
• Follow our outreach policies, respect opt-outs, and represent each client's brand accurately.

What We're Looking For

• Demonstrated experience in cold calling, outbound sales, appointment setting, or sales development.
• Clear, confident spoken English and strong written communication.
• Comfort initiating conversations with business owners and senior professionals.
• Strong research skills and attention to detail.
• Consistent follow-through and organized CRM habits.
• Ability to work independently while following a defined strategy.
• Reliable internet, a quality headset, and a quiet calling environment.
• Availability for agreed calling windows during North American business hours.
• Cold calling is a regular part of this position. This is not a data-entry-only or email-only role.

Helpful, but Not Required

• Experience with construction, architecture, interior design, real estate, or professional services.
• Familiarity with Go High Level , Airtable, Linked In prospecting, or sales dialers.
• Experience developing referral partnerships as well as finding direct customers.
• Experience supporting multiple client accounts without mixing up their messaging or records.

What Success Looks Like

• Accurate, relevant prospect lists.
• Consistent outreach and timely follow-up.
• Genuine conversations with the right people.
• Qualified meetings that prospects attend.
• Clear records and useful handoffs to the client team.
• We care about the quality of opportunities created, not just how many calls you make or messages you send.
• You will focus on prospecting, initial qualification, and appointment setting. The client team handles proposals, pricing, and closing.