Admission Counsellor

JOB DESCRIPTION ADMISSION COUNSELLOR

Job Title :
Admission Counsellor

Industry :
Education / EdTech / Online Tuition

Experience : 1–3 years preferred

Work Location : WFH

Shift Timing : 12 PM - 9 PM

Department :
Sales & Admissions

Employment Type

:
Full-Time

Education :
Graduate in any discipline

Reporting To :
Sales Manager / Team Lead

Working days :
Monday - Saturday ( Sundays off)

JOB OVERVIEW

• We are looking for a motivated, confident, and target-oriented Admission Counsellor to connect with parents and students, understand their academic requirements, explain our online tuition programme, and convert prospective leads into confirmed admissions.

• The role involves lead management, parent counselling, demo-class scheduling, follow-ups, objection handling, admission closure, and achievement of assigned revenue targets.

KEY RESPONSIBILITIES

• Lead Management:
  Contact newly assigned leads promptly through calls and Whats App; understand the student's grade, curriculum (IB / IGCSE / other), subjects, and learning requirements; maintain accurate CRM records.

• Parent Counselling:
  Explain programme features, teaching approach, course structure, pricing, and available packages; recommend suitable tuition solutions based on the student's needs.

• Demo Coordination:
  Schedule demo classes with suitable teachers; coordinate with academic and operations teams; confirm demo attendance and ensure parents receive timely updates.

• Post-Demo Follow-up:
  Collect parent feedback after every demo; understand concerns or objections; coordinate with the relevant team to resolve service related issues and move the lead towards enrolment.

• Admission Conversion:
  Follow up consistently with interested parents; handle objections professionally; explain payment steps and support timely fee collection and admission confirmation.

• Lead Nurturing:
  Re-engage non-responsive and undecided parents; maintain follow-up schedules; minimize lead leakage caused by delayed communication or incomplete service updates.

• Reporting:
  Update lead status, call outcomes, next follow-up dates, demo status, conversion details, and reasons for lost leads in the CRM or tracker.

• Target Achievement:
  Work towards daily, weekly, and monthly targets for calling, demo scheduling, demo completion, admissions, and revenue.

KEY PERFORMANCE INDICATORS (KPIs)

• Speed and quality of first contact with assigned leads.

• Number and quality of parent counselling conversations.

• Demo classes scheduled and successfully completed.

• Post-demo feedback collected and follow-ups completed.

• Lead-to-admission conversion rate.

• Monthly revenue and admission target achievement.

• CRM accuracy, timely updates, and follow-up discipline.

• Reduction in lost leads and admission cancellations.

REQUIRED SKILLS & QUALIFICATIONS

• Graduate in any discipline; experience in sales, counselling, customer service, or EdTech admissions is preferred.

• Excellent verbal and written communication skills.

• Strong counselling, persuasion, negotiation, and objection-handling abilities.

• Customer-focused approach with the ability to understand parent and student requirements.

• Comfortable working with targets, deadlines, and multiple leads simultaneously.

• Basic working knowledge of Excel, Google Sheets, Whats App, and CRM tools.

• Knowledge of IB, IGCSE, or international curricula is an advantage.

EXPECTED WORKING APPROACH

• Treat every assigned lead as an ownership responsibility and ensure timely communication.

• Never leave a demo completed without collecting and recording parent feedback.

• Keep every lead updated with a clear status and next action.

• Escalate academic, teacher, scheduling, or service concerns to the relevant team promptly.

• Maintain professional communication and a positive parent experience throughout the admission journey.

PRIMARY OBJECTIVE

• Convert prospective parents into enrolled students through timely counselling, relevant programme recommendations, smooth demo coordination, consistent follow-ups, and achievement of assigned admission and revenue targets.