Head of Marketing

Closing Date: 07/01/2026
- we may close this position before the closing date, depending on volume of applications, so please don't delay submitting an application!

Job Title
Head of Marketing

Department
Marketing & Commercial

Reports to
Marketing & Commercial Director

Location
Cobdown Park, Station Road, Aylesford, Kent, ME20 6AU

Working Pattern
40hrs per week, including evenings and weekends

Salary Range
Dependant on experience

Level of DBS
Enhanced Child Barred List

London City Lionesses are part of the Kynisca group, setting a vision and building an infrastructure in which all the players and staff can thrive.

Owned by Michele Kang, our vision for Kynisca is to:

1. Become the most pre‑eminent sports organisation in the world;

2. Have a high‑performance culture of winning on and off the pitch;

3. Train women as women, and

4. Motivate and inspire the next generation of girls and women.

We Lead The Way | We Dream Big | We Get it Done | We Innovate | We Inspire our Community

The Head of Marketing is responsible for developing and delivering a comprehensive marketing strategy that enhances the football club’s brand, grows and engages its fanbase, drives commercial revenue, and supports the club’s sporting and community objectives. This role combines strategic leadership with hands‑on execution across digital, matchday, content, partnerships, and global fan engagement.

This role is ideal for someone who thrives in a fast‑paced environment and is keen to help shape how our club is seen and remembered. This is a new position within the business, so the responsibilities are not set in stone. We need someone who can jump in, get things done, and work with the senior leadership team to shape the future of the club.

• Develop and implement an integrated marketing strategy aligned with the club’s vision, commercial targets, and football performance.
• Lead brand positioning and ensure consistent messaging across all platforms and markets.
• Manage the marketing budget, ensuring strong ROI and effective resource allocation.
• Work closely with senior leadership to support long‑term fan growth, international expansion, and commercial return.

• Drive fan acquisition, retention, and loyalty across domestic and international audiences.
• Oversee fan insight, segmentation, and personalised CRM strategies to improve engagement and conversion.
• Lead digital marketing strategy across social media, website, app, email, and emerging platforms.
• Use data and analytics to optimise performance, reach, and engagement, as well as conversions.
• Enhance matchday experience through marketing activations, campaigns, and supporter communications.
• Build and strengthen community relationships with schools, grassroots football clubs and other local community groups.

• Support sponsorship and partnership activation in collaboration with the commercial team.
• Develop marketing‑led propositions that increase sponsor value and visibility.
• Drive ticketing, hospitality, membership and merchandise sales through targeted campaigns.
• Collaborate with retail team to maximise revenue opportunities.

• Oversee brand identity, creative standards, and campaign execution.
• Support PR, communications, and crisis management alongside media teams.
• Plan and deliver major campaigns including kit launches, ticketing campaigns and partnership activations.
• Manage external agencies and creative partners.

• Lead, mentor, and develop the marketing team, fostering creativity, accountability, and high performance.
• Build a collaborative culture across football, operations, media, commercial, and community departments.
• Set clear objectives, KPIs, and development plans for team members.

• To comply with all Club policies, procedures and practices and carry out your role diligently and in the best interests of the Club.
• To lead with a proactive, high-performance mindset and actively contribute to a winning culture on and off the pitch.
• To behave in a manner consistent with Club values and policies.

• Degree level…