B2C Communications Executive - Part Time

B2C Communications Executive - Part Time

Join to apply for the B2C Communications Executive - Part Time role at Switch2 Energy Limited

An integral part of the Switch2 Marketing team, this role will lead the delivery of agile B2C communications that respond to business priorities and market opportunities. Working closely with colleagues across the business, it will drive stronger resident engagement and help make Switch2 the brand of choice for customers.

• Ownership for B2C communications and campaigns in line with wider business objectives.
• Lead on reactive communications for the business, updating customers on progress updates and planned downtime
• Lead in developing and executing B2C marketing campaigns to increase engagement
• Support developing Reputation Strategy to gain positive customer reviews
• Support the digital transformation journey with the customer service and product teams
• Build a content bank on SharePoint aligned to customer service and business needs
• Write and proofread marketing copy for campaigns and materials
• Produce creative and engaging content across multiple digital channels (video, blogs, social media, webinars, podcasts, etc.)
• Support social media channels (Linked In, Twitter/X) to enhance engagement and exposure
• Develop B2C brand guidelines and implement across the business
• Adapt content and tone of voice for different audiences to maximise engagement
• Manage B2C events in line with the marketing plan
• Liaise with key stakeholders and senior management to ensure key messages are communicated clearly
• Develop strong relationships with internal and external stakeholders to maximise effectiveness

• Support the business in its transition to become regulated for customer protection, assisting with customer communications and customer onboarding material updates.
• Work closely with the customer service team and compliance manager on strategy to enhance external relationships with residents and clients.
• Ensure all communications comply with brand guidelines and processes.
• Support customer communications that align with regulatory expectations (transparency, accuracy, accessibility).

• Lead on building Customer Satisfaction (CSAT) strategies for the business, including communications, analysis, reporting, and insight generation to enhance the resident experience
• Work with the team to ensure research and insight is targeted and delivered to support the marketing plan (market, competitors, and customers).
• Host workshops with key internal and external stakeholders to develop insight and concepts to support business growth and customer engagement.
• Work with data and customer operations teams to identify trends, pain points, and opportunities to improve the resident experience.
• Understand the evolving needs and behaviours of customers to position services and products effectively.
• Monitor latest digital marketing developments, identifying new opportunities for the department and business.
• Contribute to award submissions for relevant B2C-related categories.
• Report on marketing/comms effectiveness and ROI through dashboards for key stakeholders.

• Stakeholder engagement (internal & external)
• Resident engagement
• Communications – tactical and strategic
• Digitisation & customer journey mapping
• Process creation & implementation
• PR & outreach
• Data analysis and research
• Crisis management

• 4-5 years’ marketing experience
• Degree, preferably in Marketing
• CIM professional qualification achieved (minimum level
  4) or studying towards
• Proven experience in delivering comms campaigns with measurable results
• Ability to independently lead multi-channel stakeholder communications projects
• Experience liaising with senior stakeholders and advising them on communications activities
• An ability to influence and develop strong relationships with internal stakeholders
• Strong & resilient with a can-do attitude
• Experience in the management of social media accounts (Twitter, Facebook, Linked In, You Tube and Instagram) and a sound understanding of social analytics tools
• Experience working with and briefing third-party agencies
• Experience of CRM systems and data analysis
• Strong event management experience – live and online
• Managing 3rd party agencies
• Broad digital knowledge and experience – website projects, SEO, PPC
• Word Press CMS experience (desirable)
• Hub Spot inbound marketing platform experience (desirable)
• Organised and strong planning skills
• Excellent communicator
• Able to work with a range of people at different levels
• Exceptional writing skills
• Excellent proofreading skills
• Team player
• Proven track record of success in marketing
• Desirable: PR experience in utilities

• Driving licence and preferably access to a car

Mid-Senior level

Part-time

Marketing, Public Relations, and Writing/Editing

Utilities

Referrals increase your chances of interviewing at Switch2 Energy Limited by 2x