CRM Manager

CRM Manager at Kärcher

Daventry, England, United Kingdom

• Managing and coaching the CRM team and resources in order to deliver strategic business priorities and growth efficiently.
• Setting out, communicating and executing an annual CRM strategy and plan to meet UK and Ireland business, Head Office and Departmental objectives.
• Establishing strong relationships with key Internal and Head Office stakeholders.
• Providing regular reporting and analysis on both operational and commercial CRM usage setting clear benchmarks and recommendations for improvement.
• Being the voice and champion of CRM and its role in the business.
• Improving the efficiency of marketing, sales, service, hire and customer service operations by streamlining workflows and optimising customer interactions.
• Enhancing marketing, sales and customer support processes through automation, data-driven insights, and performance tracking.
• Proactively following CRM market and system developments and opportunities, especially Microsoft Dynamics 365 and associated applications.
• Effectively project managing system updates and roll-outs, managing department and key stakeholders in line with business critical priorities.
• Providing frameworks for sales operations, including pipeline management, forecasting, and performance analysis.
• Proactively work with Marketing to integrate CRM into B2B marketing strategies and target group customer engagement mapping.
• Owning and managing any system costs and budgets associated with the CRM team and platform.
• Overseeing system integrations, software implementations, and infrastructure upgrades.
• Managing lead generation and external data / system partners effectively, ensuring strong cross functional collaboration with sales and telesales teams.
• Collaborating with IT, customer support, master data and sales teams to implement and optimise commercial applications.
• Data analysis across B2B and B2C databases, extracting valuable insights and informing clear actionable recommendations.
• Ensuring compliance with data security, privacy regulations, and industry best practices.
• Monitoring system performance, troubleshoot technical issues, and implement solutions to enhance uptime and efficiency.
• Managing and working alongside the CRM specialists to support a number of administrative tasks.

• CRM experience, preferably MS Dynamics 365 or Salesforce or Oracle.
• SAP preferred, not essential.
• A good understanding of data analytics.
• Strong management and leadership skills.
• Excellent commercial acumen.
  
  Operational and strategic approach.

• Pension Scheme
• Discretionary Bonus Scheme
• 24 days annual holiday + bank holidays (increases with service)
• Simplyhealth Cash Plan (including retail discount scheme)
• Critical Illness Cover and Life Insurance
• Staff discount on Kärcher products

This vacancy is being managed exclusively by Cameo Consultancy. To be considered for this position please apply at

Kärcher UK is an Equal Opportunities Employer who seek to recruit, develop and retain the most talented people from a diverse candidate pool. We do not discriminate on the basis of race, colour, religion/belief, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status or marital status. Kärcher UK will not tolerate discrimination or harassment based based on any of these characteristics.