GTM Lead

Location: Bengaluru

About GRIPIT
At GRIPIT, we partner with leading global brands to help them establish and scale in India. From import and distribution to e-commerce, marketing, and after-sales service, we offer end-to-end solutions that bridge global innovation with Indian consumers.
With a growing portfolio of international brands such as Bissell, Narwal, Yale, and Eco Flow, design and customer experience play a central role in how we communicate value and build trust across our ecosystem.

What you’ll do
Own and execute the end-to-end go-to-market strategy for assigned international consumer brands in India
Lead new product launches including pricing, positioning, channel strategy, and rollout plans
Drive revenue and market expansion across e-commerce, modern trade, general trade, and B2B channels
Work closely with distributors, key accounts, and internal sales teams to ensure strong on-ground execution
Adapt global brand and category strategies to Indian consumer and channel dynamics
Track market trends, competition, and consumer insights to refine GTM plans continuously
Partner cross-functionally with marketing, supply chain, finance, and brand principals
Own performance tracking, KPIs, and contribution to category and brand P&L

What we’re looking for
5–10 years of experience in GTM, category management, or business management roles
Strong understanding of Indian consumer markets and multi-channel distribution
Proven experience launching or scaling products or categories
Strong commercial acumen with a hands-on, execution-first mindset
Analytical, structured, and comfortable working in fast-paced, high-ownership environments
Ability to work with global brand stakeholders and align multiple internal teams

Location  - Gurgaon / Bangalore