Senior Analyst - MMM

Position: Senior Analyst - MMM (Contract)
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Our client an award winning SaaS organisation providing software solutions to the SME marketplace is now seeking an experienced Senior Analyst MMM, Marketing Mix Modeller for a 12 month contract. You will be assisting in the company transition from correlation-based reporting to causal - based decision making, helping guide key marketing investment decisions.

Central London location, hybrid, with 2-3 days a week in the office.

Responsibilities

* Forecasting:
Build predictive models to simulate business outcomes under various economic and budgetary scenarios, acting as the "radar" for the marketing department.

* Serve as the analyst lead for the Data Clean Room strategy, specifically within Meta Advanced Analytics (AA)

* SQL:
Write and optimize advanced SQL queries

* Learning Agenda & Causal Experimentation. Design and execute rigorous Conversion Lift Studies (CLS) and Brand Lift Studies (BLS).

Skills

* 5+ years of experience working in markets science or data analytics teamor other relevant roles.

* B.Sc in a quantitative Economics, Statistics, Mathematics, Data Science).

* SQL:
Advanced level. Ability to write complex CTEs, window functions and optimize joins for distributed systems.

* Proven experience building or managing Marketing Mix Models (MMM). Understanding of Bayesian inference, Adstock transformations, and saturation curves.

Useful experience

* Hands-on experience with at least one major DCR environment.

* Deep understanding of hypothesis testing, confidence intervals, p-values, and selection bias.

* Understanding of AdTech and paid media mechanics, margin profiles

Benefits

* Global company, long contract

* Hybrid role

* Free breakfast