Senior Strategy Analyst

Position: Senior Strategy Analyst (Contract)
Our client an award winning SaaS organisation providing software solutions to the SME marketplace is now seeking an experienced Strategy Analyst for a 12 month contract. You will be assisting in the company transition from correlation-based reporting to causal-based decision making, helping guide key marketing investment decisions.
Central London location, hybrid, with 2-3 days a week in the office.
Responsibilities

* Forecasting:
Build predictive models to simulate business outcomes under various economic and budgetary scenarios, acting as the "radar" for the marketing department.

* Serve as the analyst lead for the Data Clean Room (DCR) strategy, specifically within Meta Advanced Analytics (AA)

* SQL:
Write and optimize advanced SQL queries

* Learning Agenda & Causal Experimentation. Design and execute rigorous Conversion Lift Studies (CLS) and Brand Lift Studies (BLS).
Skills

* 5+ years of experience working in marketing science or data analytics teams.

* B.Sc. Economics, Statistics, Mathematics or Data Science.

* SQL:
Advanced level. Ability to write complex CTEs, window functions, and optimize joins for distributed systems.

* Experience with Marketing Mix Models (MMM). Understanding of Bayesian inference, Adstock transformations, and saturation curves.
Useful experience

* Hands-on experience with at least one major DCR environment.

* Deep understanding of hypothesis testing, confidence intervals, p-values, and selection bias.

* Understanding of AdTech and paid media mechanics, margin profiles.
Benefits

* Global company, long contract

* Hybrid role

* Free breakfast