Own Brand Manager

Own Brand Manager at Ironmongery Direct

The actual pay will be based on your skills and experience – talk with your recruiter to learn more.

At Ironmongery Direct, we are proud to be the UK's leading online specialist with over 50 years of trusted experience. We provide market‑leading, fast and reliable delivery, outstanding customer service, and an exceptional product range. This is a full‑time position based at our Basildon office, with a hybrid working pattern of two days per week in the office.

• Drive and deliver the Own Brand growth strategy and initiatives to increase sales and market share.
• Ensure clear brand architecture, positioning and hierarchy, partnering with internal teams to ensure consistent messaging and brand presentation.
• Plan and execute multichannel marketing campaigns and product promotions with the support of the Marketing and Ecomms team. Analyse performance to continually optimise ROI and campaign impact.
• Manage new product launches and ensure a consistent go‑to‑market approach.
• Work with the Category Management team to identify and evaluate new product development opportunities and ensure successful launches.
• Conduct customer and competitor research to identify and propose new opportunities and trends.
• Provide regular commercial reports to the Management Board to ensure a results‑driven strategy.
• Champion the Own Brand vision across the business, inspiring and influencing others on the journey.
• Ensure regular communication across departments to gain insights in granular product performance.
• Leverage customer testimonials and case studies to build credibility and trust in the market, understanding the voice of the customer and building on customer advocacy.

About You:

• Proven experience in product marketing, ideally within retail or ecommerce.
• Strong commercial understanding and a results‑driven mindset.
• Excellent communication and storytelling skills.
• Extensive experience in project management.
• Creative and analytical – able to turn insights into impactful campaigns.
• Collaborative team player, confident managing multiple stakeholders.
• Confident influencing and motivating colleagues across departments to deliver shared goals.
• Proficient in analysing data, generating commercial reports and turning insights into actions.

• CIM Qualifications (desirable, but not essential).
• Experience in market research to identify trends.
• Multichannel campaign management.

• 25 days annual leave plus public bank holidays, including the option to buy and sell up to three days per holiday year.
• Subsidised private healthcare for employees and their families.
• Enhanced family leave benefits.
• Fully funded wellbeing offering operated by Health Shield with the ability to claim back medical costs, access to an EAP service including counselling sessions, a GP Anytime service and access to the NHS‑approved Thrive wellbeing app.
• Discretionary annual company performance bonus.
• Regular WOW awards for those that go above and beyond.
• Staff suggestion scheme with associated rewards.
• Staff discount on our products.
• Long service awards, including the option to buy and sell up to three days per holiday year including additional annual leave, life insurance and increased employer pension contributions.
• Two paid volunteer days per year.
• £500 refer a friend incentive scheme.
• We believe in recognising great work, investing in personal growth, and supporting wellbeing.

Mid‑Senior level

Full‑time

Marketing and Sales

Retail