Digital Marketing Executive

The Opportunity

Are you ready to take the lead in shaping the digital future of a luxury hospitality brand? We’re looking for a dynamic, commercially driven Group Digital Marketing Executive to join the Brownsword Hotel group, in order to supercharge demand, boost direct bookings, and build lasting guest loyalty across our prestigious portfolio of hotels.

This is a high-impact role at the crossroads of performance marketing and brand storytelling, where creativity meets data. You’ll be the driving force behind optimising digital campaigns across paid advertising, social media, and CRM, ensuring every click counts and every guest feels connected.

Your mission?

Attract new audiences, nurture loyal guests, and maximise lifetime value through a seamless, insight-led digital strategy that reflects the elegance and character of our luxury collection. From managing high-performing paid media to shaping engaging social content and leveraging CRM intelligence, you’ll deliver measurable ROI and contribute directly to business growth.

If you thrive on results, love crafting strategies that convert, and want to make your mark in a fast‑paced, premium hospitality environment, this is your opportunity to shine. Flexibility is key—you’ll also collaborate on exciting group‑wide projects and adapt to evolving business needs.

This Group Digital Marketing Executive role, will work within our dynamic marketing team based in a stunning townhouse office in central Bath. Reporting to the Group Head of Marketing, and working closely with our in‑house Designer, you will be an integral part of the group marketing team, helping our portfolio of hotels with all things digital!

Full‑time, office hours. Hybrid or remote working is not available for this role, as we want dynamic collaboration within our Marketing team (although we will always be flexible to personal circumstances where we can be).

There will be a three stage interview process for this role:

• Management, development and maintenance of all content across all group website
• Providing support to the hotels with online solutions
• Work closely with our group marketing designer
• Management of CRM platform
• Email marketing: plan, create, deliver and report
• Deliver group and hotel‑level social media content calendar and create ad‑hoc and planned campaigns
• Manage our group digital gift voucher offering
• PPC – working both independently and with an external agency on brand and non‑brand search ads including; strategy, budget, testing and reporting
• Review and assess third‑party listing subscriptions.
• Creating and updating rate details for booking engine, Guestfolio and website
• Utilise Google Marketing Platform including Universal Analytics (soon GA4), Data Studio and Tag Manage

• To be great with Microsoft Office; mainly Outlook, Excel, Word and Power Point
• Be an expert in managing social media channels
• Excellent written and verbal communication skills
• Strong planning and organisational skills with excellent attention to detail
• Great IT skills, and to be brilliant with on‑line digital platforms and website management
• A task‑orientated approach with the ability to multi‑task
• To be creative but also comfortable with analytics and data
• Experience in social media and some exposure to PPC and Google ads
• Experience of customer database systems
• Ability to deliver work on time and as promised
• Innovative, energetic, enthusiastic and team player with a 'can‑do' approach
• Previous experience in digital marketing

• Good salary and perks – we'll chat about these more during the recruitment process
• Treat yourself once in a while with lots of retail and hospitality perks through our Perkbox platform.
• Excellent discounts across our family of hotels – you will be entitled to 25% off food & beverage in our hotels plus we offer an amazing staff rate of £25 B&B per person across the group & your friends…