Senior Product Analyst

What you'll be doing

As the digital media landscape evolves, our commercial success depends on a sophisticated, data-driven understanding of market dynamics, competitive pressures, and new revenue opportunities. This is a strategic role designed to be the analytical engine for our product strategy.

We are looking for an experienced Senior Product Analyst who will move beyond daily product optimisation to provide the critical insights that shape our long-term commercial direction. Reporting to the Senior Product Manager, you will analyse market trends, model complex business scenarios, and deliver actionable recommendations that move sustainable revenue growth and secure our competitive advantage.

• Strategic Market Analysis & Insight Generation:Conduct in-depth analysis of the digital media market, including competitor performance, client spending trends, and emerging technologies. Translate findings into clear, actionable insights for commercial leadership.
• Experimentation Analysis:Conduct robust experiment analyses (e.g. A/B and multivariate tests) to evaluate the impact of product changes, generate actionable insights, and guide data-informed decision-making.
• Incrementality & Forecasting:Develop and maintain sophisticated models to forecast revenue, track market share, and analyse the profitability of different business lines, with a particular focus on incrementality.
• New Revenue Stream Identification:Proactively identify and evaluate opportunities for new products, services, and pricing models. Build data-backed business cases to support investment in new commercial initiatives.
• Advanced Pricing & Yield Strategy:Analyse the entire revenue ecosystem to provide strategic recommendations on inventory management and yield optimization across all platforms, balancing direct-sold and programmatic goals.
• Strategic Planning & KPI Framework Development:Partner with commercial leadership to define the annual strategic plan. Design and implement a comprehensive KPI framework to measure the success of strategic initiatives, not just individual products.

Senior Stakeholder Engagement & Influence:Act as a strategic partner to the Commercial, Product, and Finance teams. Prepare and present compelling data-driven narratives and strategic recommendations to director-level and senior leadership.

• Extensive Analytical & Commercial Acumen:Significant experience in a strategic or commercial analyst role within the digital media, advertising, or technology sectors. Proven ability to translate complex data into high-impact business strategy.
• Advanced Data Modelling & Visualisation:Expert proficiency in SQL and Excel for data manipulation and modelling. Experience using BI and visualisation tools (e.g., Tableau, Looker, Power BI) to create compelling reports and dashboards for an executive audience.
• Commercial Strategy:Demonstrable track record of providing data-driven recommendations that have directly influenced business decisions, revenue growth, or strategic direction.
• Exceptional Communication & Influencing
  
  Skills:
  
  Ability to tell a persuasive story with data and articulate complex analytical concepts to non-technical stakeholders, including senior management.
• Market Knowledge:A strong understanding of the digital advertising landscape, including programmatic advertising, branded content, and emerging monetisation trends.

The expected range for this role is £50,000 - £60,000.

This is a Hybrid role from our Bath Office, working three days from the office, two from home

… Plus more great perks, which include;

• Uncapped leave, because we trust you to manage your workload and time
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Well-being support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan

Internal job family level Commercial 6

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