Brand Marketing Manager

THE OPPORTUNITY
Focused on action packed, tense and competitive experiences, this is a role for a strategic brand marketer who loves exhilarating games like Hell Let Loose. You'll join our high stakes portfolio team and drive the brand marketing for several games within the Hell Let Loose franchise; building the strategic brand foundations each title needs to succeed and developing the go-to-market campaigns that drive awareness, demand and ultimately commercial performance.

Description
THE OPPORTUNITY
Focused on action packed, tense and competitive experiences, this is a role for a strategic brand marketer who loves exhilarating games like Hell Let Loose. You'll join our high stakes portfolio team and drive the brand marketing for several games within the Hell Let Loose franchise; building the strategic brand foundations each title needs to succeed and developing the go-to-market campaigns that drive awareness, demand and ultimately commercial performance.
You'll work at the intersection of strategy and execution - setting brand direction, developing campaign plans, and collaborating with subject matter experts across Team
17's cross functional marketing team to bring everything to life. Your Product Team consists of Community Management and Production who are your day-to-day partners, ensuring we're building the best games for the right players and that our marketing is as strong as the products it supports.
This role requires someone who can hold their own in multiple rooms 'll liaise with teams across Team
17 as well as with the external developers we publish, which means your ability to build relationships, communicate clearly, influence stakeholders and balance competing priorities will be every bit as important as your marketing expertise.
We're looking for candidates with an established brand marketing background and demonstrable success in launching and supporting live service games. Someone with a strong understanding of the craft - marketers who understand and can demonstrate the value a strong brand brings to game development and marketing. What You'll Do
Brand Strategy & Foundations

• Develop deep knowledge of your target player audiences through research and insights, using this to champion the player throughout development and marketing.
• Build and manage the brand strategy for each of your products, including brand positioning, the brand framework, tone of voice and brand visual identity, providing the strategic foundation for all downstream marketing activity.
• Identify and articulate a compelling product truth, USPs and product positioning, ensuring each title is set apart from competitors and clearly understood by both internal teams and players.
• Use brand, player and market insights to help developers tune their game for the greatest impact.
• Act as the internal champion for your brands, keeping the wider business and partners informed and excited about your products.

Go-to-Market Planning & Execution

• Develop comprehensive go-to-market strategies for your products, covering the full arc from pre-launch awareness through to launch and live operations.
• Build integrated campaign plans in close collaboration with subject matter experts in the cross functional marketing team, including social media, influencer, PR, community, lifecycle and paid media specialists ensuring a joined-up approach to every release.
• Lead campaign kick-off meetings, briefing the wider marketing team on upcoming launches and aligning all stakeholders on objectives, messaging and timing.
• Drive marketing asset briefing, creation and approval, working with internal creative teams and external agencies to ensure the highest quality output.
• Manage marketing budgets for your titles - building plans, tracking spends and…