Head of Admissions and Marketing

This is an exciting opportunity for a experienced Admissions and Marketing candidate who has worked within education and is well educated and determined to join this Independent prep school located in south west London. Core duties will include the following:
• Oversee the strategic development and execution of Admissions at the school with a focus on exceptional customer service at all times
• Direct the development and refinement of all pupil admissions and scholarship procedures, including the school's admissions-related events and touchpoint strategy
• Regularly analyse, forecast and report on market trends and key pupil admissions data and statistics, revising strategies and tactical plans where appropriate
• Monitor, and respond to, key market trends in pupil recruitment
• Exceed the school's targets for pupil recruitment by establishing an effective recruitment strategy across all year groups
• Ensure that the school has a partnership programme that widens the school's network and develops positive relationships with the local community
• Oversee administration for new starters and leavers, liaising with Wandsworth each week and updating the Admission Register each month
• Oversee 11 administration for Prep 6 (Year
6) leavers, liaising with senior schools as necessary
• Liaise with the Bursar's Office to oversee invoicing procedures and Early Years funding arrangements
• Complete training and CPD courses to keep knowledge and skills up-to-date, and to ensure compliance with both school and statutory policies
• Carry out parent surveys to gather feedback Strategy and Planning
• Develop and implement the school's communications and public relations strategy by raising awareness and differentiation across key markets developing an appropriate strategy for both offline and digital media
• Build, manage and execute the school's strategic marketing plans in alignment with the school's goals and vision
• Set, monitor and track all metrics and stats relating to marketing, communications and pupil recruitment and use this data to improve processes and implement appropriate interventions
• Develop, embrace and utilise the school's brand values to best effect to differentiate the schools positioning, ensuring these brand values are appropriately reflected in all school communications
• Manage the schools brand consistently, both within and outside the school, providing overall editorial and design control across all communications and advertising media
• Lead and execute all marketing activity across the school, both print and digital, to strengthen the school's overall standing and reputation with all key stakeholders
• Design and create the school's newsletter.
• Implement a communications and public relations strategy via effective tactical contact, advertising and communication plans, and including an effective programme of digital and social media activities
• Develop and implement an effective digital and social media strategy, including the development of policies and procedures relating to the school's digital footprint
• Undertake regular market and competitor research and analysis to inform plans
• Provide strategic oversight of the school's website, with responsibility for its evolution, update and accuracy We are seeking an innovative, well-educated, and charismatic individual who will go above and beyond to make Admissions and Marketing at the school a success.

Experience with in the education sector would be desirable, this position would also be suitable for those with extensive experience in strategic marketing and business development. A tenacious drive for results, creativity, and self-motivation are at the core of this very exciting role.