Product Manager, CRO

The Product Manager, CRO plays a pivotal role within the International department, responsible for driving marketing enablement and conversion rate optimisation across our international markets. You'll report to our VP of International. The successful candidate will lead efforts in Conversion Rate Optimisation (CRO), new product launches and support with Growth Team tests. You'll utilise data sources such as consumer behaviour analytics, user research, industry benchmarking and experiment performance to drive improvements in conversion rate.

Your work will directly impact the growth of the business, and you'll collaborate with cross-functional teams, including brand, performance marketing, engineering, design, and senior leadership.

Conversion Rate Optimisation:

• Lead ongoing experimentation efforts to identify site improvements with statistical significance, encompassing strategic testing, UX enhancements, pricing/discounting and messaging optimisation.
• Utilise data-driven insights obtained from regular analysis of user behaviour and A/B testing results to generate actionable recommendations, facilitating evidence-based decisions for optimising conversion rates.
• Collaborate with the UI/UX designer to identify and implement key improvements in the customer journey, aiming to reduce friction, enhance engagement, and increase conversions.
• Utilise data and user insights to inform the recommendation engine for upselling, cross-selling, and other strategies.
• Monitor and report on key conversion rates by page and campaign, ensuring consistent health and tracking changes resulting from CRO initiatives across various campaigns. Provide insights and recommendations for further optimisation.

New product launches:

• Oversee the creation of dedicated landing pages for each new product launch, showcasing compelling product information, benefits, and persuasive call-to-action elements.
• Ensure prominent placement of the new product in the website's navigation menu and structure for easy user access.
• Integrate customer testimonials, reviews, or case studies on the new product's landing pages to establish trust and credibility.

Analysis and prioritisation:

• Drive customer analysis and research to gain expertise and insights that can be used to influence product and road map priorities. Understand why people are or are not buying our products.
• Understand the market landscape, competitor landscape, best practices, and industry trends to inform the roadmap and actively work to surpass competitors.
• You will maintain an ongoing backlog of potential relevant experiments and initiatives to support your team goals, utilise a data-backed prioritisation system, and inform stakeholders of ongoing progress. This multifaceted role requires a flexible team player who can lead or assist with various marketing tasks, collaborating closely with brand, user acquisition, product, and data teams to align on initiatives and plans.

• Have at least 5 years of product management and/or growth experience.
• Hands-on experience using AI tools to speed up growth or CRO work, such as analysing data, generating test ideas or prototyping pages.
• Have worked in startups/scale-ups that are growing rapidly.
• Have worked on D2C products with a significant number of users.
• Hands-on experience with A/B testing and optimisation on landing pages.
• Have a deep understanding of acquisition KPIs and complex funnels.
• Have a growth marketing/optimisation mindset.
• You're extremely analytical/data-driven, and have experience working with data setsto derive insights and set priorities.
• Experience working successfully with great designers and engineers.
• Demonstrated problem-solving capabilities and intellectual…