Mobile User Acquisition Manager

Position: Mobile Paid User Acquisition Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Mobile Paid User Acquisition Manager based in United Kingdom.

We are looking for an experienced mobile performance marketing specialist to manage and scale paid user acquisition campaigns across a diverse portfolio of mobile applications. You will work with subscription apps, mobile games, and established brands, helping them acquire valuable users and achieve measurable growth. The role combines hands‑on campaign management, data analysis, creative strategy, and client consulting. You will work across major social advertising platforms, search channels, and mobile demand‑side platforms while continuously improving campaign performance.

You will also explore AI‑powered tools and new creative approaches to make acquisition activities more effective. Joining an international and fast‑growing team, you will have the autonomy to own your accounts, influence client results, and deepen your expertise in mobile growth.

Accountabilities Responsibilities

• Paid campaign management:
  Set up, manage, and optimize performance advertising campaigns across Facebook, Instagram, X (Twitter), Snapchat, Tik Tok, and other major social platforms.
• Search advertising:
  Plan and manage campaigns through Google Ads and Apple Search Ads.
• Mobile DSP management:
  Launch, monitor, and optimize campaigns across mobile demand‑side platforms such as App Lovin, Moloco, Mintegral, Kayzen, and Unity.
• Measurement and attribution:
  Coordinate Mobile Measurement Partner (MMP) setups to ensure accurate tracking and reliable campaign measurement.
• Performance reporting:
  Create and maintain reports using Google Sheets, Google Data Studio, Tableau, and other reporting or business intelligence tools, tracking performance against relevant KPIs.
• Campaign optimization:
  Continuously analyze acquisition and retargeting campaigns, identify opportunities for improvement, and implement strategies aligned with client business objectives.
• Creative strategy:
  Prepare creative briefs for the graphics team and ensure campaigns are supported by fresh, relevant advertising assets.
• Creator sourcing:
  Use user‑generated content (UGC) platforms and tools to identify suitable creators who can promote clients' applications.
• AI and innovation:
  Explore AI‑powered tools to improve creative production and advertising workflows.
• Client communication:
  Independently address client questions about campaign performance, setup, and results, explaining trends and key performance indicators clearly.
• Account ownership:
  Take responsibility for account targets and KPIs, identify potential risks early, and propose concrete corrective actions.
• Tracking and analytics consulting:
  Advise clients on measurement topics, including SKAdNetwork (SKAN), MMP integrations, attribution, and tracking.
• Knowledge sharing:
  Contribute to team learning and industry visibility through knowledge sharing, content creation, and speaking opportunities.

Requirements

• At least 3 years of proven experience managing paid user acquisition channels for mobile applications.
• In-depth knowledge of leading Mobile Measurement Partner platforms, such as Adjust, Apps Flyer, Branch, and Kochava.
• Strong understanding of mobile tracking, attribution, and campaign measurement.
• Practical experience setting up and working with Apple's SKAdNetwork (SKAN).
• Familiarity with Excel, Google Data Studio, Tableau, or other business intelligence and reporting tools.
• Strong reporting skills and the ability to translate campaign data into actionable insights for both optimization and client communication.
• Good presentation skills and confidence using Google Slides, Keynote, or PowerPoint.
• Strong attention to detail…