Senior Legacy Marketing Executive

Legacies and in‑memory giving play a vital role in ensuring lasting change for communities around the world. The Senior Legacy and In‑Memory Marketing Executive will help deepen our supporters’ connection to our mission inspiring them to create a legacy of hope and opportunity for future generations. Reporting to the Supporter Development and Legacies Manager, you will lead the development and delivery of the legacy strategy, delivering thoughtful, inspiring campaigns that celebrate the impact of legacy and in‑memory giving.

You’ll combine creative storytelling with data‑driven insight to nurture meaningful supporter journeys, ensuring everyone who chooses to remember us in their will or in tribute to a loved one feels valued, respected, and part of something truly transformative.

• Responsible for developing and delivering the Legacy Strategy, setting and achieving key performance targets that align with the annual fundraising operational plan.
• Regularly analyse results, identify trends, and provide insights and recommendations to refine and strengthen the strategy.
• Work closely with the Analysis and Insight team to review campaigns and ensure that information is used to maximise income for future campaigns.
• Responsibility for monitoring and reporting on Legacy budget.
• Lead on building future expenditure and income targets.
• Work as part of the Fundraising Team to reach strategic targets.

• Proven skills and aptitudes to complete complicated procedures.
• Demonstrable analytical skills and highly numerate with experience of keeping and monitoring financial & budgeting reports.
• Proven experience and knowledge of legacy giving, including channels for direct marketing to drive legacy giving.
• Experience of using a fundraising database for effective analysis of direct marketing campaigns and trend giving patterns.
• Strong understanding of donor stewardship and the motivations behind legacy and in‑memory giving.
• Experience of working with external suppliers to deliver successful direct marketing campaigns.
• Strong organisational planning and project management skills.
• Ability to work on own initiative.
• Excellent communication, interpersonal, and negotiation skills.
• Attention to detail and excellent written skills including experience of writing and commenting on fundraising copy.
• Excellent understanding of delivering excellent customer service/donor care.
• Understanding data protection, GDPR, and ethical fundraising standards.

About us:

We are an international humanitarian organisation that strives for a world free from poverty, fear and oppression. We deliver life‑saving and life‑changing interventions to the world's poorest and most vulnerable people. From rapid emergency response to innovative development programming, we go to the hardest to reach places to make sure that no‑one is left behind. With almost 4,500 staff of more than 50 nationalities, Concern operates in 25 of the world’s poorest countries, helping people to achieve major and long‑lasting improvements in their lives.
Benefits: 25 days’ annual leave, pro‑rated for part‑time employees. Office closure between Christmas Day and New Year’s Day. Flexible hours and hybrid working. Annual leave purchase scheme. Enhanced parental leave pay. Stakeholder pension. Season ticket loan. Cycle scheme. Life assurance. Access to Employee Assistance Programme (EAP). Details of our benefits could be found on our website:

Job Location:

Belfast (Hybrid). While the role can be primarily remote, there is an expectation of regular on‑site presence, including a minimum of one day per week in the office. The postholder will also be required to attend external face‑to‑face meetings to effectively manage stakeholder relationships and to attend all in‑office staff days.
Our Belfast office is located in an historic building in a lively area, close to the Ulster University Belfast campus, cafés, restaurants, shops, and excellent transport links. The building is full of character, blending historic charm with modern, flexible work spaces designed for collaboration and creativity.