Franchise Sales Manager Northern Ireland, United Kingdom

Belfast, Northern Ireland, United Kingdom

We are one of the top three automotive retailers in the UK, proudly representing 32 manufacturer brands, selling a huge range of new and used vehicles from over 150 dealerships across the UK and Ireland.

We believe our people are our greatest asset, and we’re committed to recognising the valuable contribution each person makes. That’s why we continue to invest in a leading rewards and benefits package designed to support your career, wellbeing, and life outside of work.

As Charles Hurst continues to grow and welcome innovative new brands into our portfolio, we are entering one of the most exciting chapters in our history. We are now looking for a dynamic and commercially driven Franchise Sales Manager to take responsibility for Geely
, with further franchise opportunities to follow as our brand family expands.

As Franchise Sales Manager, you will take full ownership of the sales performance, profitability, and commercial development of the Geely franchise. As additional brands join the Charles Hurst network, your remit will grow—offering genuine long‑term career progression and the chance to shape the future of our franchise portfolio.

• Drive sales performance across the Geely franchise, ensuring strong results, consistent growth, and exceptional customer outcomes.
• Take full P&L responsibility
  , ensuring profitability targets are met and exceeded.
• Develop and execute sales strategies that maximise market share and elevate brand presence.
• Build a high-performing relationship with the manufacturer, ensuring alignment on standards, marketing, and sales initiatives.
• Lead franchise planning and forecasting
  , providing clear insight to the senior leadership team.
• Prepare for future growth
  , supporting the introduction and launch of new brands within the Charles Hurst network.
• Coach, support, and influence sales teams to deliver best‑in‑class performance.
• Monitor market trends and competitor activity to inform commercial decisions.

• Competitive salaries with structured pay scales and progression as you grow within the business
• Generous annual leave that increases with your length of service
• Enhanced family leave, including 6 months’ full pay for maternity and adoption leave, and 2 weeks’ full pay for paternity leave
• Access to Techscheme for discounted technology purchases with flexible payments
• Eyecare vouchers to help cover vision care needs
• Smart Health – 24/7 access to GP services to support your mental and physical wellbeing
• Dental insurance for everyday dental care and unexpected treatments
• Critical illness cover for peace of mind during life's most challenging moments

• MyView Pay Now – access a portion of your pay as you earn, with features to stream, save, and track your money through a user‑friendly app
• Free will writing services to help plan for the future
• Flexible life assurance options and partner life assurance for added protection
• Discounted gym memberships to support an active lifestyle
• Travel insurance to help you explore with confidence
• Access to home and technology vouchers
• bYond card and a wide range of exclusive retail and lifestyle discounts

We strongly believe in nurturing and providing our people with specific manufacturer brand and management training to enhance career development opportunities. We have a great bunch of people, and we like to celebrate and encourage success at all levels.

Lookers and Charles Hurst are an equal opportunities employer. We are committed to a working environment that is free from discrimination, is inclusive, and empowers our people to bring their whole self to work and reach their full potential.

If your application is successful, we will conduct relevant employment checks prior to you commencing employment with us. These will include verifying your recent employment, address, credit history and a standard criminal record check. For roles that require you to drive, an driving licence check will also be carried out. Please note, all offers of employment are made subject to a 6 month probation period commencing from your start date.

We take our data protection responsibilities very seriously and are committed to upholding and respecting your privacy rights. Information about how we will process your data including the types of data we collect, the purposes for which we use it, who we may share it with and how long we keep it are set out in our privacy notice. It also includes information about your individual privacy rights.

Please make sure you read our Privacy Notice so that you understand how we may collect and use your data.