Business Development Representative

Wheelhouse DMG is a sought-after digital marketing agency that has worked with some of the world's most innovative healthcare, medical device, and privacy-first brands for more than a decade. We consistently deliver exceptional business value through a combination of deep marketing expertise, purpose-built technology, and creative capabilities. As platform automation and privacy regulations disrupt traditional marketing initiatives, much of our work focuses on helping healthcare and Med Tech organizations drive performance in a first-party data world.

Examples

of our work include:

• Unlocking performance for a medical device client by employing sophisticated first-party data strategies
• Developing and implementing HIPAA-compliant data strategies for healthcare and Med Tech clients
• Reimagining the appointment booking experience to create exponential growth for one of the largest healthcare systems in the U.S.
• Leading strategy for the consolidation of 2.5 million web pages on 39 NASA websites into a single, unified information architecture and content strategy for NASA's Science Directorate

We are seeking an organized and personable Business Development Representative to join Wheelhouse and partner with our Growth Manager. Our marketing and brand awareness efforts generate a steady flow of inbound interest from healthcare, Med Tech, and privacy first organizations. The BDR nurtures those relationships, learning each prospect's business needs and where Wheelhouse might be a fit. Your first priority is to be a helpful steward who leaves a positive first impression of Wheelhouse.

When the timing is right, you'll introduce them to our Growth Manager.

Strategic Focus

The BDR owns the part of the funnel between a lead’s first engagement with Wheelhouse and their first conversation with our Growth Manager. You will qualify each lead against our ideal customer profile, keep the conversation going, and book meetings the Growth Manager considers real fits.

Who You Are

Wheelhouse is a hands-on team, and you’ll wear more than one hat. You think strategically about how your part of the funnel connects to our larger growth goals, and you’re energized by finding new ways to introduce our brand and move prospects forward.

You are organized and persistent, and you follow up consistently without being pushy. You know the difference between being helpful and selling, and your outreach reads like it was written for the person receiving it. You are comfortable starting conversations at a trade show booth and just as comfortable working a pipeline in a CRM. You understand that professional services are chosen on trust and expertise, built over time.

You are curious about how healthcare and Med Tech organizations make decisions, and you can speak credibly with the marketers who work in them.

In this role, you will:

• Nurture relationships from first engagement to a booked introductory meeting with our Growth Manager through helpful outreach
• Write personalized outreach based on each lead’s company, role, and how they engaged with Wheelhouse
• Think strategically about how to introduce Wheelhouse to new audiences and move prospects down the funnel
• Help refine our messaging and build the sales enablement materials that support it
• Contribute ideas to marketing and retargeting campaigns
• Book meetings with prospects ahead of industry events, then meet them in person at the Wheelhouse booth
• Re-engage stalled and dormant leads with relevant content, including podcast episodes, case studies, and points of view
• Keep Hub Spot accurate so the team always knows where each lead stands
• Share what you hear from prospects so our messaging and nurture content keep improving

Core Responsibilities Lead Nurture & Outreach

• Own nurture of all current leads…