Influencer Manager

Growth Influencer Manager (12 month fixed term contract)

Hey! We’re Huel, and we’re pleased to meet you. Our culture thrives on high performance, and we set the bar high for new Hueligans who join us. We invite you to read the advert below for our new Growth Influencer Manager (12 month fixed term contract) position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you.

We’re on the hunt for an experienced Growth Influencer Marketing Manager to lead and grow our UK influencer programme on a 12‑month fixed term contract. This is a high‑impact role where you’ll own the strategy and execution, managing top and mid‑tier talent, building strong partnerships, and driving real results for Huel.

You’ll work closely with our wider marketing and product teams to fuel major launches, grow our brand, and scale customer acquisition efficiently, all while keeping an eye on long‑term profitability.

We’re looking for someone who is innovative, data‑driven and thrives in a fast‑paced, creative environment. You’ll need to think big, act fast, and get things done. Here’s an insight into your day‑to‑day:

• Top/Mid‑Tier Influencer Management:
  Book, brief, and manage top & mid‑tier influencer partnerships and gifting strategies.
• Campaign Execution:
  Support product launches and day‑to‑day campaigns, from negotiations and contracting to content delivery and reporting.
• Relationship Building:
  Develop strong relationships with top & mid‑tier influencers, agents, and partners to reinforce brand love.
• Talent & Opportunity Spotting:
  React quickly to big influencer/celeb opportunities, identify risks/issues early, and resolve them fast.
• Performance Tracking:
  Report weekly and monthly on campaign results, using data to optimise campaigns and inform strategy.
• Post‑Campaign Analysis:
  Deliver clear insights on performance (e.g., conversions, CAC, CTR, AOV) and share learnings to continuously improve channel effectiveness.
• Partnership Ads:
  Manage the partnership ads process alongside performance teams.
• Budgets & Compliance:
  Track spend, and work with Legal to ensure contracts, usage rights, and ASA compliance.
• Cross‑Functional
  
  Collaboration:
  
  Partner with PM, PR, and social teams to provide content for their channels and support broader campaigns.

Role:

• Minimum of 4‑5 + years of experience working in influencer marketing, podcasting, You Tube, or growth marketing, ideally in a brand or agency setting.
• A strong grasp of performance marketing metrics (CPM, CAC, CPA, CTR, AOV) and experience translating data into actionable insights.
• Hands‑on experience managing influencer campaigns, ideally within an in‑house team structure.
• Strategic and creative thinker with a growth mindset focused on ROI, scalability, and continuous improvement.
• Solid grasp of the creator economy, with awareness of trends, best practices and platform dynamics.
• Clear communicator with confidence in influencer negotiations. Experience in budget tracking and optimisation is essential.
• Collaborative team player who works well with cross‑functional teams like performance marketing, PR, social and brand.
• Bonus if familiar with tools such as Podscribe, Upfluence, Creator Marketplace or similar platforms.

And as always, we’re on the lookout for new Hueligans who love a fast‑paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!

We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards. That’s why we’ve created a world‑class perks and benefits program designed to support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they’re making.

• Hybrid working – Mondays, Tuesdays and Thursdays in the office together; the remaining two days can be worked from home.
• 30 days annual leave PLUS bank holidays.
• Free Huel to keep you going.
• 2 weeks a year to…