General Manager - CE
Listed on 2025-12-21
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Management
Retail & Store Manager, General Management, Operations Manager -
Retail
Retail & Store Manager
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
GENERAL MANAGER Summary / Primary PurposeThe General Manager’s primary responsibility is the creation of strategic business plans that will impact overall store performance metrics, customer service and lead to successful execution of initiatives. The General Manager sets the tone for the store environment through partnership with the Store Manager / Management Team and all store staff. It is the role of General Manager to exemplify excellence with all Coach Standards including Coach Service, operations and visual presentation along with modeling core competencies.
The General Manager’s leadership includes mentoring the Store Manager / Management Team through all performance management competencies and behavioral expectations. The General Manager partners with the Area Manager to evaluate store and market opportunities, establish goals, create and implement strategies that will impact store results and profitability.
- Partners with Store Manager / Management Team to establish sales and productivity goals for the store and associates utilizing current business trends and forecasts
- Recognizes external economic factors/business trends and communicates plans for change to ensure goals are met
- Utilizes resources to effectively forecast sales plans
- Consistently ensures the execution of sales training programs
- Sets the example through role modeling Coach Service behaviors
- Creates a high energy, sales and service focused environment
- Evaluates the execution of the Service Leader role and provides coaching and feedback to ensure consistency with all members of management
- Empowers team to solve customer problems and meet customers’ needs
- Ensures Service standards are achieved through appropriate labour scheduling
- Identifies opportunities and creates action plans for the development of the Store Manager / Management Team; provides consistent coaching and feedback throughout implementation
- Enables Store Manager / Management Team to develop action plans for all levels of employees through shared evaluation of individual strengths and opportunities
- Develops realistic action plans and goals for team members career advancement, and communicates results to Area Manager in order to help fill openings in area / district
- Consistently asks for, and is open to feedback from supervisor, subordinates and peers
- Establishes sound business relationships with corporate partners, peer group and local village or centre management
- Acts on feedback from others to improve own performance or address development issues
- Manages development plan
- Achieves deadlines even in the face of obstacles or problems
- Adapts to constantly changing environment by changing own plan, schedules etc.
- Aware of own strengths and development needs and communicates them to supervisor
- Seeks out tasks beyond own job description
- Establishes relationships and is viewed as an expert by area/district by providing business insight and offering support
- Acts as advocate for the team
- Approaches challenges in direct and timely manner
- Takes educated risks when necessary, and challenges others as appropriate
- Able to motivate others to achieve results, and inspire team to follow lead
- Able to maintain composure even when faced with tough situations
- Maintains high level of integrity in business and relationships with others
- Consistently establishes and measures expectations for performance
- Maintains a confident and/or commanding floor presence
- Ensures…
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