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General Manager - ce

Job in Bicester, Oxfordshire, OX25, England, UK
Listing for: COACH
Full Time position
Listed on 2026-01-11
Job specializations:
  • Management
    Retail & Store Manager, Operations Manager, General Management
  • Retail
    Retail & Store Manager
Job Description & How to Apply Below
Position: General Manager i - ce  40 Hours)

Coach – Global Fashion House

Founded in New York in 1941, Coach is a global fashion house and part of the Tapestry portfolio, a global house of brands committed to stretching what's possible, innovating, and being wholly inclusive. Visit our People page to learn more about Tapestry’s commitment to equity, inclusion, and diversity.

General Manager – Overview

The General Manager’s primary responsibility is the creation of strategic business plans that will impact overall store performance metrics, customer service, and lead to successful execution of initiatives. The GM sets the tone for the store environment through partnership with the Store Manager/Management Team and all store staff, exemplifying Coach Service, operations, visual presentation, and core competencies.

Management Competencies and Behavioral Expectations Sales Ability / Skills
  • Partners with Store Manager/Management Team to establish sales and productivity goals for the store and associates using current business trends and forecasts.
  • Recognizes external economic factors/business trends and communicates plans for change to ensure goals are met.
  • Utilizes resources to forecast sales plans effectively.
  • Consistently ensures the execution of sales training programs.
  • Sets the example through role modeling Coach Service behaviors.
  • Creates a high‑energy, sales‑ and service‑focused environment.
Service Orientation
  • Evaluates the execution of the Service Leader role and provides coaching and feedback to ensure consistency with all members of management.
  • Empowers team to solve customer problems and meet customers’ needs.
  • Ensures Service standards are achieved through appropriate labour scheduling.
People Development
  • Identifies opportunities and creates action plans for the development of the Store Manager/Management Team; provides consistent coaching and feedback throughout implementation.
  • Enables the Store Manager/Management Team to develop action plans for all levels of employees through shared evaluation of individual strengths and opportunities.
  • Develops realistic action plans and goals for team members’ career advancement, and communicates results to the Area Manager to support opening positions.
Self Development
  • Consistently asks for, and is open to, feedback from supervisor, subordinates, and peers.
  • Establishes sound business relationships with corporate partners, peer group, and local village or centre management.
  • Acts on feedback from others to improve own performance or address development issues.
  • Manages development plan.
  • Achieves deadlines even in the face of obstacles or problems.
  • Adapts to constantly changing environment by adjusting own plan, schedules, etc.
  • Aware of own strengths and development needs and communicates them to supervisor.
  • Seeks out tasks beyond own job description.
Team Building
  • Creates a positive, high‑energy, and professional store environment by role‑modeling behavioral expectations.
  • Enables the Store Manager/Management Team to take on a primary leadership role through consistent support of ideas and expectations.
  • Fosters an environment of inclusion and creates partnerships with team members.
  • Proactively and consistently utilizes The Network and The Shop to source candidates for store and communicates top‑talent information to Multi Manager.
  • Able to identify training opportunities and evaluate the store’s overall performance to select top talent and fill open positions promptly.
  • Supports onboarding of new management team members within area/district (per Area Manager request).
Communication
  • Demonstrates effective written, verbal, and non‑verbal communication.
  • Communicates professionally with diplomacy and tact, tailoring style to impact specific audience.
  • Effectively communicates with direct reports, peers, supervisors, and corporate partners.
  • Demonstrates ability to influence others and role‑models skill for the Store Manager/Management Team.
  • Ensures the team is able to effectively communicate with each other.
  • Ensures consistent use of Coach communication tools.
  • Practices effective active listening techniques.
  • Delivers difficult messages with objectivity while maintaining self‑esteem.
  • Diffuses potential conflict by utilizing…
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