Business Development Manager- Real Estate

BD & Marketing, Birmingham, Manchester or London

Main information

Term type:

Permanent

Team:

BD & Marketing

Location:

Birmingham, Manchester or London

This is an exciting role within a re‑shaped and forward‑thinking business development and marketing operations team which provides integrated marketing, digital services, client relationship management and business development expertise to the Business.

As Real Estate Business Development Manager, you will lead the Real Estate division BD function, working closely with the other members of the team to support and drive the growth, client acquisition, revenue generation and marketing initiatives for the Real Estate division. You will contribute to the planning and delivery of innovative, incisive, and value‑added business development and marketing activities to ensure that the key objectives of the firm and the Real Estate business plans are achieved.

You will collaborate closely with other division and sector business development teams, as well as the client relationship and new business teams to ensure opportunities to cross‑sell the business are maximised as well as contribute to firm‑wide campaigns and initiatives.

Shoosmiths' Business Development and Marketing Operations function is at the forefront of our strategic growth, driven by a commitment to dynamic, tech‑savvy, and operationally efficient practices. We understand that in today's rapidly evolving business landscape, adaptability is key. Our ambition for the team harnesses cutting‑edge technology and data‑driven insights to shape innovative marketing strategies, foster client relationships, and identify new opportunities that enable us to excel in our chosen markets.

With a relentless focus on operational efficiency, we want to streamline processes and maximise resources, ensuring that our efforts have a measurable impact on our lawyers, the market and our clients.

Our Real Estate group is one of the largest real‑estate teams in the UK, advising an impressive range of clients including commercial and residential developers, investors, major corporate occupiers and banks/funders. Offering exceptional market knowledge the team holds an outstanding reputation with clients and the market generally. “Clients are full of admiration for this team, noting it combines outstanding technical expertise with a “very” responsive service” (Chambers).

• Work with the divisions and sectors leadership to identify growth opportunities across the Real Estate market and support strategic business planning projects aligned to those growth aspirations, providing sector and market research and information.
• Be intellectually curious about the sectors and the markets in which it operates, continually keeping up to date with developments and know how - spot and/or anticipate any possible commercial opportunities to drive forward and keep our service offering front of mind for our clients.
• Develop a deep understanding of the Real Estate division and wider firm clients, building relationships to spot opportunities for revenue generation and cross‑selling, identify gaps in the market and relevant ‘hot topics’ to champion specialist knowledge and the best channels to take that forward.
• Develop relationships with key referral networks and industry/sector bodies to identify new opportunities and partner on marketing activities.
• Work closely with the new business team to contribute to Real Estate specific bid responses and pursuits for current or new Real Estate opportunities and clients.
• Collaborate with the client relationship team to support specific client relationship activity, sharing objectives, knowledge and insight.
• Develop integrated marketing campaigns to raise the profile of our brand. This will include developing thought leadership and event coordination (with support from the events team where appropriate). Seek out opportunities for thought provoking seminars/round tables and attendance at, or sponsorship of, relevant industry‑related events to profile our Real Estate offering.
• Collaborate with the Market Insights team to develop client and competitor research…