Digital Marketing Systems Specialist

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The Digital Marketing Systems Specialist is an experienced individual who will be responsible for:

• Helping to develop, implement and manage digital marketing technology and marketing automation strategies that align with business objectives and help increase demand generation and drive sales growth
• Collaborating with marketing and sales, information technology and data teams to carry out marketing technology impacted projects, select tech vendors and implement solutions
• Providing recommendations, assisting with creating reports and presenting to the wider digital marketing team to inform technology decision making
• Delivering hands-on, tangible improvements to digital marketing systems, manging technology platforms, workflows and user support

• Degree level education in a marketing discipline with at least 4-5 years of hands-on B2B digital marketing, website and marketing automation technology coordination and execution experience or equivalent years’ experience in a similar B2B digital marketing role.
• Strong working knowledge and hands-on experience of applicable IT and digital technologies, including Dynamics 365 - Customer Insights Journeys, Optimizely Web CMS, AI, Google Analytics, Zoom Info, SEMRush, Google Analytics, Google Tag Manager and SEO and/or similar marketing and sales systems required.
• Proficiency in setting up personalisation and AB testing campaigns through Dynamics Customer Insights Journeys or similar email marketing automation platform
• Strong communication skills, with an ability to present material in a way which is appropriate to the level of knowledge of the audience. Ability to read, write, speak and communicate in English.
• Experience in developing and delivering digital marketing strategy and channel execution to increase lead generation and support sales growth.
• Strong experience with digital marketing budget management, contract negotiations and scope of work/requirements gathering required.
• Experience with Demandbase, Microsoft Dynamics, Drift or similar platforms preferred.
• Adaptable and well organised with a practical minded approach and the ability to work on multiple tasks and to tight deadlines.
• A proactive approach to problem solving, seeking management input, advice and direction when needed, with good communication skills.
• Ability to plan and prioritise workload to deliver results effectively and efficiently, independently and as part of a global team.
• Practical knowledge of applying HTML, Java script and CSS through email marketing, marketing automation and Google Tag Manager preferred
• Experience analysing digital marketing results, data, preparing reports and making recommendations for digital marketing improvements.
• Passion for marketing innovation and emerging tech (AI, personalisation etc)
• Result oriented, proactive, flexible and enthusiastic team player with a “can do” attitude.
• Strong documentation and training skills to support internal technology adoption and best practices
• Understanding of GDPR and managing marketing consent to meet legal requirements

Pre-employment checks will be conducted as required by local law, including right to work, identification, verification of employment history, education, and criminal records where permitted by local law. All checks will be conducted in accordance with applicable privacy and data protection regulations. We will involve the third party supplier to run the background checks as needed and your data will be retained for a period as needed for the recruitment purpose.

To the extent permitted by local law, your data may be stored outside of your employment country dependent on our operation structure. Your application for this role will constitute your consent to this paragraph.

Mid-Senior level

Contract

Marketing and Sales

International Trade and Development