Product-Led & Marketing Insights Lead

Product-Led Growth & Marketing Insights Lead

Birmingham

Hybrid 2 days per week in office

Our client are a leading technology organisation undergoing an exciting period of digital transformation and sustained growth. They deliver innovative solutions across complex environments and are committed to building products and services grounded in data, user behaviour, and measurable impact.

This is a pivotal role that blends deep insights, behavioural analytics, CRO, and Product‑Led Growth (PLG) principles. You will shape how users adopt, activate, and experience our digital products, driving commercial outcomes through data‑informed strategy and experimentation.

Develop and embed a PLG framework across core products.

Use behavioural insights to define activation, adoption, and retention triggers.

Partner with Product, UX, and Engineering teams to align product evolution with growth objectives.