Country Manager Business Director-Audio

Country Manager / UK Business Director

Location :
Cambridgeshire, United Kingdom

Report to :
Chariman

About the Company

We are a Chinese high-tech enterprise, headquartered in Shenzhen, China, with a strong global footprint. The company specializes in the R&D, design, manufacturing and brand operation of premium audio and entertainment electronics, including Hi-Fi home audio, professional sound systems, stage lighting and related solutions.

With a long-term commitment to independent branding, in-house innovation and proprietary R&D, the company aims to build a “world-class audio empire.” Today, our products are sold in over 100 countries and regions worldwide, serving both consumer audiophiles and professional users.

Our products have received numerous international awards and enjoy a strong reputation among audiophiles, integrators and professional customers worldwide.

Role Overview

We are seeking an experienced UK Business Director to lead and develop our UK subsidiary based in Cambridgeshire. This is a senior leadership role with end-to-end responsibility for the UK business, covering strategy, operations, commercial performance and organizational development.

The role reports directly to Group Headquarters and works closely with global and China-based teams. As the UK business grows, this position offers a clear pathway to General Manager / Managing Director responsibilities.

Key Responsibilities 1. Business Strategy & Performance

• Develop and execute the UK subsidiary’s annual business plan, operating targets and budget in alignment with group strategy
• Drive sustainable growth across the UK and selected European markets, including brand positioning, channel strategy and product portfolio planning
• Oversee overall business performance, ensuring achievement of revenue, margin, inventory turnover and cost-efficiency targets

2. Leadership & Organization

• Lead and manage cross-functional local teams, including sales, marketing, operations, manufacturing / assembly, finance and after-sales
• Review and optimize organizational structure, business processes and systems to improve efficiency, collaboration and execution
• Manage talent acquisition, training, performance management and succession planning
• Foster a collaborative, accountable and positive team culture while ensuring compliance with UK labour regulations

3. Sales & Marketing

• Develop market-specific sales strategies based on deep understanding of UK and European market trends, competitors and customer needs
• Expand and manage sales channels, including distributors, retailers, integrators and online channels
• Drive brand-building initiatives through marketing campaigns, trade shows, PR and industry events

4. Finance, Compliance & Risk Management

• Take ownership of financial planning, budgeting, cost control and profitability of the UK entity
• Coordinate audits, statutory filings, Companies House submissions, trademark matters and other compliance requirements
• Support and liaise with group teams on global initiatives such as IPO-related preparation where required
• Ensure full compliance with UK tax, financial, legal and corporate governance standards

5. Operations & Supply Chain

• Optimize local warehousing, logistics and after-sales service to enhance customer satisfaction while controlling costs
• Monitor inventory structure, product lifecycle management and demand forecasting
• Oversee UK-based production or assembly lines, including capacity planning, supplier sourcing and price negotiations

6. Group Communication & Cross‑Cultural Collaboration

• Provide regular reporting to Group HQ, including monthly business reviews, market insights and financial analysis
• Act as a key bridge between the UK operation and China-based headquarters and factories, navigating cultural differences and improving collaboration efficiency

Requirements

• Proven experience leading small to mid‑sized, multi‑functional teams and delivering strategic planning and execution, ideally within premium manufacturing, consumer electronics or audio distribution environments.
• Strong financial and commercial acumen, with a solid understanding of budgeting, cost control, performance management and P&L accountability. A…