Marketing & Placemaking Manager

Overview

JLL empowers you to shape a brighter way.

Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.

JLL are recruiting for a Marketing & Placemaking Manager at the exciting Bullring and Grand Central in Birmingham.

Hammerson are on journey to transform their shopping centres into destinations, venues where more happens, so much more than just shopping. ‘Brand’, ‘digital’ and ‘place’ are the three core pillars of the marketing strategy, with each of them working in parallel to drive change, setting us apart from traditional shopping centre marketing models, fulfilling our dynamic placemaking ambitions, generating brilliant stories that ignite social platforms, always focused on footfall, always daring to be different.

Marketing and Placemaking Managers must champion a digital-first approach, adopting an editorial mindset, orchestrating brand and agency partners to deliver provocative multichannel storytelling, focused on growing the potency and value of our digital channels, and owned audience. Marketing and Placemaking Managers are responsible for decision-making about content topics, channel deployment and focus, ensuring content connects with audiences, drives positive brand reappraisal, and ultimately delivers footfall and ROI from marketing spend.

The Marketing & Placemaking Manager is the local brand ambassador for the centre. Actively networking with cultural, community and commercial partners, establishing mutually beneficial activities which enhance the customer experience and brand perception, bringing our ‘culture collides with commerce’ strategy to life across our destinations, ultimately feeding into the wider business objective to drive footfall into our flagships and to create destinations where brands and people want to be.

Marketing & Placemaking Managers are specifically responsible for shaping and delivering a calendar of local marketing events and campaigns, along with supporting comms and income strategies (to drive stronger ROI, and offset delivery costs within service charge). Marketing works in partnership with internal commercial, leasing and placemaking teams, external partners and agencies.

Unlocking value from insights, reflecting portfolio ambitions, crafting local strategies, nurturing partnerships, unlocking value from agencies, coordinating delivery, supporting activities with targeted and tactical with comms, connecting opportunities and partners, elevating the visitor experiences, driving income, sharing and promoting success… are all essential parts of the Marketing & Placemaking Manager role.

Take ownership of the local Marketing and placemaking plans, developing an annual campaign plan and agency briefs which focus on maximising ROI, driving footfall, and delivering a clear & compelling brand proposition aligned with wider central strategy and centre business plans.

In line with central strategy, create and own bespoke placemaking and events plans aimed at driving tangible ROI in line with our 'fame fortune fans and footfall' goals, delivering a strong calendar of 'destination experiences' across the year which work in parallel with outputs from commercial and placemaking teams.

Find and explore opportunities to add value and offset delivery costs, identifying local and regional partners who can add value and/or part fund event activity, partner with commercialisation and/or leverage 3rd party partnerships to drive FF and ROI. Continually drive forward creative, delivery and customer experience standards, and secure income (in line with annual targets) to offset delivery costs.

Manage events budgets and income, operational alignment, tenant…