Key Account Executive - North

Key Account Executive - North Birmingham, Stoke and Derby

Join Diageo to apply for the Key Account Executive role in the On Trade channel across North Birmingham, Stoke and Derby. Diageo is the world’s leading premium drinks company with over 200 brands sold in nearly 180 countries.

We build brands consumers love, explore, collaborate and innovate to create a brighter, more exciting future. Together with passionate people from around the world, you’ll test new ideas, learn and grow.

Our Sales team builds relationships, connects with customers and sells iconic brands such as Smirnoff, Guinness, Tanqueray, Johnnie Walker, Chase and Casamigos. As a Key Account Executive you will manage key independents and groups in the area, ensuring our customer, category and brand plans are implemented brilliantly in each outlet.

• Own and lead the commercial agenda and Diageo performance within the area.
• Manage 250‑300 outlets directly, delivering spirits and Guinness distribution and securing pouring agreements for the full Diageo portfolio.
• Coordinate world‑class activation delivered by Brand Activation Ambassadors for your city.
• Ensure all outlets in your zone are perfectly implemented to our defined outlet execution standards.
• Maintain customer relationships across your account base and drive new business opportunities within the team.
• Represent route‑to‑market (RTM) relationships for the city.
• Track and measure outlet performance and execution levels accurately in CRM systems.
• Ensure quality and service standards for Guinness Draught with the support of the Quality Executive.

• Coordinate performance across the sales territory with Sales Executives, Quality Executives and Brand Activation Ambassadors.
• Secure distribution & pouring agreements across all outlets.
• Deliver against a full‑year annual operating plan (FY AOP).
• Develop customer relationships and identify new business opportunities.
• Own the RTM relationships for the city.
• Track outlet performance and execution in CRM.
• Maintain quality and service standards for Guinness Draught.

• On Trade experience in a similar sales/activation role or outlet management.
• Strong customer and RTM relationship building skills.
• Commercial competence: value, forecasting and investment decisions.
• Knowledge of the city, trade and RTM relationships.
• Target‑driven mindset with a drive to win.
• Team coaching, mentoring and leadership abilities.
• Highly organised with the ability to manage multiple priorities.
• Agile and comfortable adapting workload to business needs.

You must demonstrate you have the right to work in the UK, be over 21 years of age, hold a full, clean driving licence and provide proof of driving experience of at least one year.

Talk to us about what flexibility means to you so you are supported to manage your wellbeing and balance your priorities from day one.

We embrace diversity in the broadest sense, celebrating people of different gender, ethnicity, ability, age, sexual orientation, social class, educational background, experience and attitude. We strive to create an inclusive culture where everyone feels valued and can belong.