Event Sales Manager

Our client based in the Shropshire countryside is looking for a full time permanent event sales Manager who will be responsible for leading the commercial sales function for the agency's events portfolio, which includes conferences and industry awards. The role will focus on securing sales for events with a focus on conferences and awards. As part of the role, you will be developing and executing sales plans to achieve commercial targets, proactively sell events – awards and conferences, identifying and qualifying prospective clients through research, outreach, and networking and also preparing tailored sales proposals and pitch documents.

You will be building and maintaining long‑term relationships with potential clients, serving as the main point of contact for commercial clients before, during, and after events, managing sales, pipeline and activity using the company's CRM system, in addition maintaining accurate records of all leads, conversations, proposals, and outcomes, whilst providing regular reporting on sales performance, pipeline status, and forecasting. This role means you will work closely with the marketing team to align on campaigns and promotional activities, collaborate with the events and content teams to develop commercially viable programmes and contributing to post‑event reviews and strategic planning for future events.

Minimum 5 years' experience in …