Area Sales Manager

Elite Consultancy Network is partnering with a well-established and progressive construction equipment dealership to recruit an experienced Area Sales Manager.

This is an exciting opportunity for a driven sales professional to take ownership of a territory and play a key role in growing market share and customer relationships.

The Role As an Area Sales Manager, you will be responsible for promoting and selling construction machinery and associated solutions within your assigned territory. This is a customer-facing position requiring a consultative sales approach, strong relationship management, and the ability to deliver tailored solutions that meet customer needs.

You will act as a trusted advisor to customers while contributing directly to the overall growth and profitability of the business.

Key Responsibilities
Develop and maintain strong, long-term relationships with new and existing customers
Drive sales growth and improve profitability within the territory
Build a deep understanding of customers’ businesses, applications, and technical requirements
Prepare and present quotations for machinery, including service and maintenance agreements, attachments, finance, and insurance options
Conduct on-site machine demonstrations and oversee installations
Appraise used equipment accurately and professionally
Complete full machine specifications and ensure all orders meet customer requirements
Monitor customer accounts and support the timely collection of payments
Maintain accurate CRM records to support forecasting and reporting
Deliver an exceptional level of customer service at all times
Communicate effectively with internal departments and external stakeholders
Complete all administration accurately and within required timescales
Adhere to health & safety standards and all company policies
Provide regular reporting and updates to senior management

Skills & Experience Essential:

Proven track record in construction equipment sales or a closely related industry
Strong commercial acumen and consultative selling experience
Ability to plan, forecast, and manage a sales pipeline effectively
Excellent customer engagement and problem-solving skills
Experience managing a territory and working independently

Desirable:

Experience appraising used machinery
Knowledge of service, maintenance, finance, and insurance solutions within the equipment sector

Personal Attributes
Results-driven with a proactive and professional approach
Strong communicator at all levels, both written and verbal
Able to work autonomously while contributing to a team environment
Highly organised, reliable, and quality-focused
Flexible, adaptable, and resilient under pressure
Customer-focused with a solutions-oriented mindset
Clean driving licence

Package & Benefits
Competitive basic salary with uncapped commission and OTE
Company car
Remote/field-based working
Pension scheme
Health insurance
Full IT package and expenses
Ongoing training and development
Clear career progression opportunities