Sr. Partner Marketing Manager

Meet the Moment with Alteryx We're living through a once-in-a-generation shift in how work gets done. Data, automation, and AI are quickly becoming the center of every business decision - and Alteryx is leading the transformation.

Meet the Moment with Alteryx We're living through a once-in-a-generation shift in how work gets done. Data, automation, and AI are quickly becoming the center of every business decision - and Alteryx is leading the transformation. You'll be working on the challenges that sit at the heart of modern business. No matter your role, the work you do will help organizations move faster, see more clearly, and tackle questions that used to feel impossible.

If you're ready to meet the moment with innovation, curiosity, and excellence, there's a place for you here. We are seeking a strategic and results-driven Partner Marketing Manager to build and grow relationships with key partners, drive co-marketing initiatives, and maximize brand visibility through partnerships in the Americas. This role is responsible for executing highly visible partner marketing campaigns, supporting key stakeholders, and driving successful outcomes for all partner types and in support of the Alteryx Channel Organization.

In this role, you will manage joint promotions, drive attendance and pipeline, ensure event plans are executed flawlessly, and align internal and external stakeholders for mutual success.

• Develop and execute integrated partner marketing initiatives, ensuring alignment with partner and executive priorities.
• Oversee field event logistics, ensuring materials, shipments, and sponsorship deliverables are fulfilled for booth sponsor ships and partner events.
• Collaborate with sales, product, and marketing teams to execute joint go-to-market (GTM) plans with partners.
• Manage relationships with key partners and internal teams to ensure alignment on objectives, messaging, and co-branded efforts.
• Lead and execute co-branded marketing campaigns in collaboration with key partners, driving awareness, lead generation, and pipeline growth through activities such as webinars, email marketing, content creation, and events.
• Monitor market trends, competitor activities, and industry insights to identify new opportunities for partner engagement.
• Track, analyze, and report on campaign performance, optimizing strategies and improving ROI.
• Ensure brand consistency across all partner marketing efforts and collateral.
• Work cross-functionally to ensure smooth execution of joint marketing initiatives across different business units.
• Support contract negotiations and budget management related to partner marketing initiatives.

• 4+ years of experience in partner/channel marketing or strategic alliances in a B2B environment
• Experience working in technology, SaaS, or software industries with an understanding of the relevant partners (i.e: GSIs, hyperscalers, ISVs, VARs, etc)
• Prior experience running and attending in-person partner marketing events
• Experience executing joint go-to-market (GTM) strategies with external partners.
• Strong understanding of digital marketing, demand generation, and content marketing within a partner ecosystem.
• Exceptional project management and organizational skills with the ability to manage multiple initiatives simultaneously.
• Strong analytical skills to assess campaign effectiveness, track KPIs, and optimize performance.
• Proven ability to work effectively with cross-functional teams, sales, and product marketing to align marketing efforts with business goals.
• Excellent communication, relationship management, and negotiation skills to engage both internal and external stakeholders.
• Familiarity with marketing automation platforms such as Marketo, Hub…