CRM & Lifecycle Marketing Lead

LHH is recruiting for a full-time CRM & Lifecycle Marketing Lead to join a growing multi-brand consumer retail organization. This is a hands-on leadership opportunity for someone who can own CRM strategy and campaign execution while guiding a centralized campaign operations team. You’ll oversee high-volume customer communications across email, SMS, push, and other direct marketing channels.

Location: Remote

** If candidates are in Nashville, Dallas, or Salt Lake City - Hybrid

Benefits offerings for full-time employment include collaborative work environment, medical, dental, and more, 401k plan, PTO, bonus opportunity, and other perks.

• Own campaign calendars, contact strategy, and promotional cadence
• Lead audience segmentation, suppression rules, and contact-frequency governance
• Manage lifecycle and triggered customer journeys
• Guide campaign production, prioritization, capacity planning, and deployment
• Establish QA standards for rendering, tracking, personalization, dynamic content, and suppress ions
• Partner with creative, e-commerce, merchandising, data, and marketing teams
• Analyze CRM performance and recommend optimization opportunities
• Coach and develop campaign management professionals

• 5+ years of CRM, email, or lifecycle marketing experience in a multi-brand retail or e-commerce industry sector.
• Experience leading people, projects, or campaign operations
• Strong hands-on experience with Salesforce Marketing Cloud or a comparable platform
• Working knowledge of SQL, AMPscript, HTML, and CSS
• Strong understanding of audience segmentation, automation, testing, and reporting

Equal Opportunity Employer/Veterans/Disabled

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The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:

• The California Fair Chance Act
• Los Angeles City Fair Chance Ordinance
• Los Angeles County Fair Chance Ordinance for Employers
• San Francisco Fair Chance Ordinance