Sr. Qualitative Product Researcher, Ads

Position: Sr. Staff Qualitative Product Researcher, Ads

For our client, we are seeking a Sr. Staff Qualitative Product Researcher, Ads to join the team of a leader in the Consumer Technology space.

This role will lead strategic qualitative research across advertising experiences, helping shape product direction through deep insight into advertiser and user needs. The position will partner closely with cross-functional teams to define the most important questions, synthesize findings, and translate research into clear recommendations that influence leadership decisions.

The ideal candidate will bring a strong mixed-methods perspective, comfort operating in ambiguity, and the ability to elevate research quality across the organization while mentoring others and strengthening the team’s research craft.

Location:

Remote

Compensation: $163,639 – $336,903 annually

Responsibilities

• Lead high-impact qualitative research in strategic advertising areas, managing the full research cycle
• Uncover complex advertiser and user problems and translate them into business opportunities
• Shape the research agenda by prioritizing key questions in collaboration with cross-functional teams
• Choose appropriate qualitative methods and partner on mixed-methods studies for comprehensive insights
• Influence product strategy by delivering actionable recommendations and communicating insights to leadership
• Assess areas for sustained research investment and advocate for necessary resources
• Provide vision for large collaborative research initiatives across teams and align stakeholders around shared goals
• Mentor and elevate the qualitative research craft within the team

Qualifications

• Minimum 7 years of experience in qualitative or mixed-methods user research, preferably in advertising or B2B/B2C platforms
• Deep expertise in qualitative research methods including interviews, ethnography, and usability testing
• Experience in mixed-methods research, collaborating with Data Science and quantitative UX Research
• Strong executive communication skills for presenting insights to senior leaders
• Ability to thrive in ambiguity and define research agendas with minimal direction
• Proven collaboration skills with cross-functional teams including PMs, Designers, and Engineers
• Curiosity and creativity in applying AI tools to enhance research workflows

Benefits

• Flexible work model with in-office collaboration 1-2 times per quarter
• Equity eligibility as part of the compensation package
• Commitment to an equitable and inclusive workplace culture

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.