Senior Manager, Retail Sales & Account Development

A. Retail Account Management & Business Operations

• Take ownership of the day-to-day management and operational execution of existing U.S. retail accounts, including Target, Walmart, Costco, Babylist, and other retail partners.
• Serve as the primary local point of contact for retail buyers, category managers, retail operations teams, and other key stakeholders, maintaining regular communication and strong working relationships.
• Coordinate pricing strategies across different sales channels, ensuring consistency and minimizing potential pricing conflicts between Amazon and retail partners.
• Manage and optimize retail product listings, including product content, images, descriptions, assortment information, and online merchandising performance.
• Develop and execute replenishment plans based on sales trends, inventory levels, forecasts, and retailer requirements to maintain healthy inventory and product availability.
• Monitor and manage retail inventory, purchase orders, sell-through, weeks of supply (WOS), stock levels, and potential out-of-stock or overstock risks.
• Coordinate retail marketing investments and advertising activities, including promotional campaigns, retail media, sponsored placements, and other marketing opportunities, while monitoring performance and ROI.
• Plan, coordinate, and manage retail promotional calendars, pricing promotions, discount programs, and seasonal campaigns in alignment with retailer requirements and overall channel strategy.
• Organize and participate in regular buyer meetings and business reviews, preparing sales reports, performance updates, forecasts, and actionable growth recommendations.
• Work closely with retailer operations teams to resolve daily business issues related to purchase orders, product setup, inventory, logistics, compliance, deductions, and other operational requirements.
• Monitor in-store execution and merchandising performance, including product placement, shelf presentation, assortment compliance, pricing accuracy, promotional displays, and store-level availability.
• Conduct regular store visits to assess shelf conditions, competitor activities, product visibility, and execution quality, and follow up with retail partners or field teams on improvement opportunities.
• Track account performance and proactively identify operational gaps, risks, and opportunities to improve sell-through, profitability, and overall account performance.

B. Business Development & Channel Expansion

• Drive growth within existing retail accounts by identifying opportunities for new product launches, assortment expansion, additional SKU listings, and increased store distribution.
• Work closely with the China-based sales leadership team to develop new product assortment plans and retail launch strategies based on retailer needs, market trends, and consumer insights.
• Identify opportunities to expand existing retail partnerships, including increasing store counts, improving product placement, and securing additional retail distribution.
• Proactively identify, prospect, and develop new retail channel opportunities across mass-market retailers, specialty baby retailers, consumer electronics retailers, and other relevant channels.
• Build relationships with new retail buyers and key decision-makers to generate business opportunities and expand Grownsy's U.S. retail network.
• Support the full business development process, including retailer prospecting, buyer presentations, product proposals, commercial negotiations, assortment discussions, and new account onboarding.
• Monitor market trends, competitor activities, retail developments, and consumer demand to identify potential growth opportunities.
• Work with internal teams to develop actionable business plans and sales initiatives that support Grownsy's long-term growth in the U.S. market.

C. Cross-Functional Collaboration & Business Reporting

• Work closely with the China-based Head of B2B Sales to align account priorities, business targets, growth strategies, and execution plans.
• Act as the key local execution partner, translating business priorities into actionable plans and ensuring timely follow-through with U.S. retail partners.
• Collaborate with internal marketing, product, e-commerce, supply chain, logistics, and operations teams to ensure smooth execution of retail business activities.
• Provide regular updates on account performance, sales forecasts, inventory status, retail developments, and business opportunities.
• Identify problems proactively, provide practical solutions, and drive…