Senior Marketing & CRM Manager

Your future, as a Senior Marketing & CRM Managerat mydentist

You’ll be joining our Marketing Team within our office called Support Centre, which is in Greater Manchester (M26 1GG
).

• The role is permanent and full time
• Hybrid working arrangements - one day a week from the Support Centre
• Supportive and experienced team
• You will benefit from free onsite parking and Kearsley train station is just a short walk away
• With an onsite mini market shop and casual seating space inside and outside (for the sunnier days)

Your future, with us

Working at mydentist means you’ll be part of the UK’s leading dental network. Here, you’ll be trusted to do your best work, balancing your career around your life. We’re ambitious, focusing on the big picture and transforming how we deliver dentistry. Supported by a talented and driven team everyone is free to be themselves, where respect is a given and we’re always there for one another.

• Competitive salary
• Holidays rising to 30 days per year with service (plus bank holidays)
• Annual Support Centre bonus scheme
• Company car benefit
• Health and wellbeing benefits; including a virtual GP service and Employee Assistance Programme helpline which includes free counselling sessions
• Access to fantastic discounts at cinemas, major retail brands, restaurants and coffee chains - simple and easy to access making it possible to save hundreds of pounds a year
• Recognition schemes including Support Centre Heroes and service awards

Your future, your role

As an Senior Marketing & CRM Manager, you’ll be :

• Oversee all patient marketing and communications both internally and externally
• Develop and implement online and offline marketing strategies including digital marketing strategies and campaigns
• Oversee and manage paid digital campaigns
• Lead and deliver on website SEO strategy and implementation
• Analyse and optimise campaign performance metrics for maximum marketing ROI
• Implement CRM best practices across email marketing, SMS, letter
• Grow and maintain the patient database ensuring data integrity and compliance with data protection regulations
• Analyse customer data and market trends to identify opportunities for growth and optimisation
• Working with the PR and social team to support practice organic social pages and drive best practice for paid social campaigns
• Project manage the delivery of national projects in collaboration with all relevant internal specialist functions in an efficient, timely and effective manner
• Ensure all in practice marketing is monitored and developed to practice needs such as tv screens, print, local marketing

• Develop and track a marketing calendar to ensure consistent and timely delivery of campaigns across all channels
• Enhance and develop the key marketing strategies and tactical plans for the business
• Work closely with internal teams and stakeholders to tailor marketing initiatives
• Manage marketing budgets effectively, ensuring maximum ROI for all marketing activities
• Ensure that all current marketing, branding and copyright regulations comply with accepted professional standards, policies, procedures, and legislation
• Support relevant marketing training that is delivered across the business and assume the role of a brand champion to ensure brand consistency across all marketing and communications

Line-manage two Marketing Managers, supporting them with effective campaign planning and delivery, and with their professional development

Inspire the team to innovate, be aware of developments in marketing and technology / digital trends, maintain links with the industry and incorporate insight into marketing activity

Routinely share strategies, progress, results, learnings, and relevant industry trends, with the wider team

Manage agency and supplier relationships for digital marketing, call tracking, email marketing, SEO etc.

• An experienced marketing professional with excellent stakeholder management who is confident, comfortable with multi-tasking and can work to tight deadlines
• Proven experience as a strategic Senior Marketing Manager.
• Good understanding of lead generation, digital marketing, CRM…