E-Commerce & Paid Media Manager

E-Commerce & Paid Media Marketing Manager

Location: Borehamwood / Hybrid

Contract: Permanent – Full Time – 37.5 hours per week

Salary: Up to £45,000

Reporting
to: Chief Marketing Officer

Job Benefits: 33 Days Holiday pro rata inclusive of bank holidays | Pension Contributions | Volunteer Day | Group Life Assurance | Cinema Discounts | Online Shopping Discounts | Cycle to work Scheme | Discounted Gym Membership | Virtual GP | Health & Wellbeing Support 24/7 Helplines with access to trained counsellors | Exclusive discounts on our holidays for you, your friends and family | Annual familiarization visit at any of our country houses for you and your family

We are seeking a talented and entrepreneurial E-Commerce & Paid Media Marketing Manager to transform our digital performance.

This role offers genuine autonomy and the opportunity to take full ownership of our website development and management. You'll work collaboratively with our digital agency partners to optimise user experience and drive commercial growth, using data insights and creative flair to continuously enhance landing pages and customer journeys.

Key responsibilities include managing our Digital Marketing Agency relationships to achieve common goals and maximise paid media performance. You'll deliver improvements in both traffic quality and volume through integrated paid and organic activities, implementing structured test & learn programmes to increase online conversions.

The successful candidate will demonstrate strong expertise in website management including tracking, analytics and UX development, with proven experience building best-in‑class customer journeys. You'll also progress our SEO strategy alongside agency partners, ensuring timely delivery of key developments that drive incremental customer value.

This position suits someone who thrives in a data‑driven environment and can balance strategic thinking with hands‑on execution to deliver measurable business impact.

Paid Media: Take responsibility for our paid media activities working in partnership with our Digital Agency to create highly responsive paid media campaigns utilising PPC, Pmax, Paid Social and more.

E-Commerce: Ensure that the website is fully merchandising all available holidays to best ability. Ensure that all marketing campaigns are properly promoted on the website. Deliver a programme of improvements to merchandising which encourages First Time Buyers and Repeat Guests to purchase increased numbers of holidays.

UX Management: Take responsibility for improving the UX of the website through a programme of test & learn activities. Work closely with our Digital Agency to develop data‑led testing programmes designed to improve user journeys and increase site conversion.

SEO: You will take responsibility for improving volume and quality of our organically generated website traffic and ensuring landing page optimisation and high quality conversion metrics.

Tracking & Reporting: You will use your knowledge to improve our online tracking and reporting using tools such as GA4 & Matomo. You will suggest and implement tracking methodologies which allow us to gain full user‑insight as well as use that insight for action.

Implement trading actions: You will implement trading actions from across the business designed to align with business‑wide needs which help achieve sales goals.

Collaborate with cross‑functional teams: Liaise with the Product, Sales, and Marketing teams to align brand vision with business goals and support overall marketing objectives.

Management and supervisory: You will have management responsibility for one Digital Marketing Executive whom you will assist to improve knowledge and skills as well as develop their thinking.

• Demonstrable experience working in a similar role. No minimum time period is specified but it is anticipated that you will be skilled in core aspects of the role and demonstrate aptitude to gain expertise in those you have less knowledge of.
• Strong analytical skills and full working knowledge of Google Tag Manager, GA4 and any other reporting tools.
• Experience of working on website CMS…