PR & Social Media Manager EMEA & RoW

PR & Social Media Manager EMEA & ROW

Medik8 Borehamwood, England, United Kingdom

2 days ago Be among the first 25 applicants

About Medik8 At Medik8, we believe in science‑backed skincare that makes a difference. A globally recognised beauty brand, we are expanding across EMEA & ROW and are looking for a PR & Social Manager to lead communications, influencer, and social initiatives across multiple regions.

Why this role matters This is a career‑defining opportunity to elevate Medik8’s reputation across key international markets. You will:

• Develop world‑class PR campaigns.
• Build authentic, long‑term influencer partnerships.
• Adapt and localise social strategies that resonate across EMEA & ROW audiences.
• Position Medik8 as the skincare brand of choice across markets, with particular focus on France and Germany.

Key Responsibilities

• Develop and execute impactful PR strategies for EMEA & ROW, aligned with global brand goals.
• Manage and coordinate regional PR agencies to deliver consistent, on‑brand messaging and strong results.
• Cultivate strong relationships with beauty editors, journalists, dermatologists, and thought leaders across priority markets.
• Manage reactive PR, industry responses, and crisis communication, ensuring brand reputation is safeguarded.
• Lead creative storytelling initiatives across media channels, including press releases, thought leadership, and digital features.
• Set benchmarks, measure outcomes, and report on PR campaign performance.
• Own the influencer strategy across EMEA & ROW, from identifying and onboarding creators to negotiating contracts.
• Build strong, long‑term relationships with beauty and lifestyle influencers, with a focus on France and Germany.
• Develop innovative influencer campaigns that drive engagement, awareness, and advocacy.
• Ensure all partnerships are compliant with contracts, legal requirements, and brand guidelines.
• Track performance, ROI, and insights to optimise future campaigns.
• Localise global social media strategy for EMEA & ROW audiences, ensuring tone, messaging, and content resonate culturally.
• Partner with agencies and internal teams to deliver engaging campaigns on Instagram, Tik Tok, You Tube, and emerging platforms.
• Drive community engagement, building strong relationships with local followers and responding to cultural trends.
• Identify and act on opportunities for social activations around regional events, product launches, and partnerships.
• Monitor competitor activity and social media trends, sharing insights to keep Medik8 ahead of the curve.
• Support in creating and approving localised content (posts, stories, reels, videos).

Qualifications & Experience

• 5+ years’ experience in PR, influencer, or social media management, ideally within the beauty industry.
• Deep understanding of European markets, with proven expertise in France and Germany (essential).
• Strong track record managing PR agencies and influencer contracts across multiple regions.
• Proven ability to build relationships with media and influencers in beauty/lifestyle categories.
• Fluent in English;
  French and/or German strongly preferred.
• Experience delivering measurable PR and influencer campaign results.
• Excellent writing, editing, and presentation skills.

About Us Founded in 2009 by UK scientists and brothers, Elliot and Daniel Isaacs, we are a British, B Corp™ certified dermatological skincare brand, globally renowned for our age‑defying heroes that deliver results without compromise.

Our mission is to simplify the route to great skin through the highest quality, most efficacious and trusted products on the market. All this is underpinned by our pioneering CSA Philosophy® of vitamin C plus sunscreen by day, and vitamin A (retinoids) by night which addresses 90% of anti‑ageing skincare needs to deliver more youthful‑looking skin.

Culture & Benefits We are fuelled by our commitment to sustainability, quality, efficiency, and an unwavering passion for our customers. Championing solutions‑focused thinking, we possess a purpose‑driven mentality and strive to work with integrity and agility, always. We are collaborative go‑givers; our diverse talents work cross‑functionally and we achieve more together. We are proud to…