CRM Marketing Automation Manager; Salesforce

Overview

CRM Marketing Automation Manager(Salesforce)

Term: 12-month contract - with the team having at least a 3 year roadmap ahead of it

Salary: £45k to £60k plus bonus, 25 days leave, good pension, healthcare, life assurance, etc.

Location:

Hybrid, two days a week in office, which can be in either Bournemouth or Bristol offices

• The team youll be joining is mid transformation of CRM journeys for this insurance giant. Youll join a team of 8 who are supporting the creation of these new customer journeys and CRM workflows, within Salesforce Marketing Cloud.
• With this role leaning into the technical side of the platform, handling the build and creation of said journeys, implementing dynamic content within complex customer communications across both promotional and operational communication journeys.
• Because this sits within insurance, theres a heavier emphasis on regulations within dynamic content being served. Think things like policy pricing, medical exclusions, underwriting terms which need to be applied all at an individual level and how thats delivered at scale through automation.
• This team are building a whole new next generation of CRM capability for the business. Looking to level up the sophistication of CRM journeys and automation. Which will include testing AI capabilities too within Salesforce.
• With all this comes the need for testing both through logic specs, consider...