Creative Strategist

Role Overview

Join our dynamic creative team as a Performance Creative Strategist at Public Nectar
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We design performance marketing systems that connect and convert so that business leaders can lead business. We are a fast-growing performance marketing agency specialising in paid advertising, performance creatives, and email marketing for D2C brands ranging from ambitious startups to established national brands. Our team of 27 passionate professionals is committed to delivering data‑driven results while maintaining our core values of winning with integrity, full ownership, and relentless growth.

Develop performance‑driven creative strategies that drive engagement, conversions, and growth for our clients through data‑led insights and strategic planning.

• Develop performance‑driven creative strategies that align with client business objectives, using data and insights to guide decision‑making.
• Create comprehensive creative testing roadmaps based on core client KPIs and deep audience research.
• Transform customer insights into compelling messaging strategies that resonate with target audiences and drive conversions.
• Continuously experiment with new creative concepts and strategies to deliver breakthrough results for clients.

• Deep dive into client reviews, social platforms, and market research to extract key insights including product and company value propositions, customer pain points, and desired outcomes.
• Develop informed messaging strategies based on comprehensive audience research and competitive analysis.
• Brief creative iterations and new concepts to designers based on strategic roadmaps and performance insights.
• Collaborate closely with Paid Social Specialists and creative teams to brainstorm breakthrough ideas and optimise campaign performance.
• Lead UGC content strategy, working directly with creators to ensure high‑quality, commercially viable content delivery.
• Provide strategic feedback to creators to develop and improve their UGC creative output.

• Analyse creative performance using key storytelling metrics including hook rates, hold rates, and 100% video play rates.
• Use creative reporting data to inform strategic decisions and guide future campaign directions.
• Implement creative systems and best practices to ensure consistent, scalable results across client portfolios.
• Contribute to team knowledge sharing and the development of creative excellence standards.

• Manage multiple projects for different brands simultaneously, delivering quality strategy and briefing documents on time.
• Ensure all creative strategies align with individual client needs while maintaining attention to detail and strategic focus.
• Stay constantly aware of emerging trends across social platforms and identify new content angles and opportunities.
• Lead content and creative strategy confidently across all major social media platforms.

• Minimum 2 years of experience working within media buying/creative, ideally within an agency setting.
• Strong expertise in creative performance reporting and analysis, with deep understanding of key metrics.
• Proven experience briefing creatives across multiple platforms based on performance data and strategic insights.
• Demonstrated ability to conduct in‑depth research with strong pattern recognition skills.
• Experience adopting and implementing creative systems and processes for scalable results.
• Excellent understanding of human psychology, sociology, and consumer behaviour.
• Strong knowledge of key storytelling creative metrics and how to optimise for performance.
• Ability to transform complex data into actionable creative strategies and clear briefing documents.
• Experience with creative testing methodologies and performance measurement frameworks.
• Self‑starter mentality with the ability to motivate yourself and drive projects forward independently.
• Exceptional organisational skills with proven ability to manage multiple projects simultaneously while meeting all deadlines.
• Outstanding communication and writing skills for creating…