Senior Manager, Digital Communications

* Define and own the product vision, strategy and roadmap for our channels, aligned with the Partnership’s strategy and user needs.
* Conduct user research and analysis to identify opportunities to improve the user experience and drive adoption.
* Stay abreast of channels best practices, emerging technologies, and competitor analysis, specifically within the retail industry.
* Develop and maintain a prioritised backlog of features and enhancements, ensuring alignment with the product roadmap.
* Leading the strategic relationship with vendors, including negotiation alongside Procurement.
* Develop and implement content strategies to ensure the intranet is engaging and informative.
* Work with content creators across the business to ensure content is high-quality, relevant, accurate and up-to-date.
* Drive adoption and engagement with the intranet through targeted communications and training initiatives.
* Establish and maintain governance processes for the intranet, including content approval workflows and user access controls.
* Set the standards, and create data visualisation products and automations, to improve the adoption of outcome-based campaigns across the directorate. Work with data owners in other teams to create a suite of data points the directorate can draw upon to measure the success of their campaigns.
* Define and track objectives and key results to measure the effectiveness of our channels in meeting business objectives.
* Significant experience in a digital product management, platform management or similar role, with a focus on internal and external communications channels.
* People management
* Proven track record of developing and implementing successful digital channel strategies.
* Hands-on experience with content management systems, ideally Lum Apps and Sitecore.
* Experience with email marketing platforms (e.g. Staffbase) and digital signage solutions (e.g. Comeen).
* Demonstrated ability to conduct user research, analyse data and generate insights to inform channel improvements.
* Strong understanding of user experience (UX) principles and accessibility standards.
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