Category Lead - Beauty

Albert Roger Group is the leading pan-European distributor of health, beauty and personal care products, connecting brands with shoppers across 15 countries. Our expertise spans every stage of the product journey — from strategic market entry, through logistics and distribution, to flawless in-store execution. Powered by insight, driven by excellence, we help beauty brands scale with precision, speed and impact.

Leading the Beauty category, you will own the end-to-end category strategy and performance for our beauty portfolio across Europe. This is a highly visible, senior role where you will lead a team of four to deliver:

• Winning product assortments in-store and online
• Pricing and promotion strategies that drive both sales and profit
• Clear, differentiated channel strategies across markets and retailers
• High-impact secondary space and in-store activations
• Best-in-class online listings, brand decks and go-to-market plans

You will be the lead contact for our beauty brands and key third-party partners building strong, collaborative partnerships that unlock growth. Working closely with Sales, PR & Comms, Marketing and Finance, you will manage brand P&Ls and marketing investment to deliver against ambitious sales and profitability targets.

This is a role for someone who wants to shape the future of our beauty category, move at pace, and make a real mark in a business that’s scaling fast.

• Lead, develop and coach a team of 4 to deliver category and brand objectives.
• Set the category vision, strategy and roadmap for beauty across all markets and channels.
• Own the strategic brand planning for your portfolio, aligning with brand owners and internal stakeholders to drive sustainable, profitable growth.
• Champion a consumer-first, data-led mindset, ensuring decisions are grounded by data and retailer requirements.

• Own all permanent product assortments across key markets, ensuring the right range in the right doors to maximise rate of sale and profitability.
• Lead the full product lifecycle for your brands – from listing and launch through to in-life optimisation and delist decisions.
• Create compelling category stories and range recommendations to drive distribution, space and visibility with our retail partners.
• Work closely with Purchasing and Supply Chain to forecast and manage stock, across active and discontinued SKUs, avoiding both OOS and excess.

• Own the pricing strategy for all beauty brands across Europe, balancing competitiveness with margin and strategic positioning.
• Define and optimise promotion strategies by retailer and market, ensuring they deliver clear ROI and support brand equity.
• Take full accountability for brand P&Ls, including monthly performance reviews, budget management and adjustments.
• Negotiate marketing spend, terms and discounts with brands and retailers to drive growth while protecting profitability.

• Develop channel strategies (grocery, drug, specialty, e-commerce, pure-play) tailored to local market dynamics and shopper missions.
• Oversee the design and development & merchandising plans of permanent fixtures, stands and in-store POS, ensuring they elevate the brand and improve the shopper journey.
• Drive impactful secondary space, in-store activations and promotions that win vs competition at the point of purchase.
• Partner with Sales and PR to build and execute go-to-market and activation plans for new launches, campaigns and events.
• Ensure online excellence: robust product content, imagery, ratings & reviews and promotional visibility across key e-commerce partners.

• Analyse sales, retailer EPOS and market data to generate actionable insights and translate them into clear plans (range, pricing, activation).
• Track market trends and competitor activity (NPD, promos, digital/media, social, influencers) and feed recommendations into future strategies.
• Act as the primary relationship owner for our beauty brands, strengthening long-term partnerships and joint business planning.
• Manage key third-party partners (POS, design,…