Business Development Representative - Software Sales

Business Development Representative – Software Sales

£35,000 - £40,000 basic plus OTE circa £50K | Hybrid/Remote, 1‑2 days in the office per month.

Our client is a fast‑growing B2B SaaS solutions provider operating across sectors such as retail, manufacturing, food / beverage and hospitality. This role is heavily focused on lead generation (approximately 75%), with the remaining 25% dedicated to nurturing and following up on existing and marketing‑qualified leads. You will work very closely with both the Marketing function and the Sales Director, playing a pivotal role in building and qualifying a strong sales pipeline.

This opportunity is ideal for candidates from a SaaS environment who thrive in high‑engagement, target‑driven roles and enjoy initiating conversations with prospective customers.

• Proactively generate new sales opportunities through outbound calling, email campaigns, Linked In, and digital channels
• Research and identify target accounts and key decision‑makers within defined industries
• Execute outbound campaigns aligned with marketing initiatives and sales strategy
• Book high‑quality discovery meetings for the sales team
• Engage with inbound and marketing‑generated leads to assess suitability and intent
• Qualify prospects based on key criteria (industry fit, business challenges, budget awareness, timeline, stakeholders)
• Nurture early‑stage opportunities and progress them to Sales Qualified Leads
• Maintain accurate CRM records and activity tracking
• Work closely with Marketing to provide feedback on lead quality and campaign effectiveness
• Partner with the Sales Director to ensure smooth handover of qualified opportunities
• Contribute to refining messaging, qualification frameworks, and outbound approaches
• Track and report on activity levels, pipeline contribution, and conversion metrics
• Share market insights, competitor intelligence, and customer feedback with senior stakeholders

• Background in B2B SaaS or similar software sales roles
• Previous experience in roles such as Inside Sales, Business Development, Telesales, SDR, or Account Manager
• Strong experience generating leads via outbound prospecting
• Confident communicator, comfortable engaging with senior decision‑makers
• Highly organised, proactive, and resilient in a target‑driven environment
• Proven ability to work closely with both sales and marketing teams
• Experience using Hub Spot CRM

• Competitive annual leave, including your birthday off
• Critical illness and death in service cover
• Pension scheme eligible to join from day 1
• Electric vehicle salary sacrifice scheme
• Employee assistance programme
• Mental health first aiders and a proactive approach to a positive workplace
• Flu vaccinations
• Opportunities for professional growth and development