Data & Analytics Executive

Our smart thinking, expert team is looking to recruit a Data & Analytics Executive to support Varn as we continue to grow our business. Varn is the largest and longest-established specialist SEO, AI search, digital PR and data analytics agency in the South West, based in the beautiful town of Bradford on Avon, Wiltshire, just outside Bath.

We are looking for someone who can take responsibility for the set up of robust tracking and reporting for clients.

With a background in data and analytics and a minimum of 1 year’s experience working on GTM tracking. You will work with our clients, potential clients and our internal teams to help Varn deliver best-in‑class data solutions.

The Data & Analytics Executive will support the planning and implementation of tracking, assisting with tracking and reporting strategies and analysing reports to gain actionable insights. In this role, you will work closely with the team to create, edit and troubleshoot tracking set ups, while also helping to monitor and analyse reports, providing clients with actionable insights from your analysis. You’ll have the opportunity to contribute ideas, learn from experienced colleagues, and develop your skills in using analytics and data tools.

The role will be supported by two expert Data Managers and senior support by the Search and Innovation Director.

Specific duties:

• Turning data into action
  Analyse, interpret, and visualise data from multiple sources to provide actionable insights.
• Report creation
  Build and maintain dashboards and reports in Google Looker Studio or other BI tools e.g Power BI, or Tableau (nice to have).
• Monitoring
  Track and measure SEO and paid media performance using GA4, Google Search Console, and other relevant tools.
• Tracking set up
  Implement and audit tracking setups in Google Tag Manager and ensure accurate data collection.
• Strategy creation
  Collaborate with teams to identify data gaps, optimise processes, and recommend strategies.
• Data Compliance
  Ensure compliance with data governance and privacy regulations (GDPR, DMA) including having an up-to-date understanding of compliance requirements and consent mode.
• Data Storytelling
  Translate complex analytics into clear, compelling stories for clients and stakeholders.

Required Skills & Duties:

• Analytics & Reporting: GA4, Google Looker Studio, Power BI, Tableau, Adobe Analytics (nice to have), Google Big Query (nice to have), sGTM (nice to have)
• SEO & Paid Media Analytics:
  Google Search Console, Google Ads metrics
• Data Handling & Tools:
  Google Sheets, Google Slides, Google Tag Manager, Hubspot (nice to have)
• Experience with Big Query and/or sGTM is a bonus
• Organised and detail-oriented
• Proactive and solution-focused
• Passion for SEO, paid media, and digital marketing analytics
• Strong storytelling skills with data

• You have previous experience in a marketing or SEO agency environment, with an interest or background in tracking and data
• You have experience integrating multiple data sources into dashboards
• You have the ability to identify gaps and optimise client journeys using analytics insights
• You are able to work well under pressure and carefully manage your own time
• You like data, pay close attention to detail, and feel at home analysing data and putting together interesting stories from large data analysis
• You are a friendly, honest and hard-working individual who enjoys working alongside and contributing to a wider team

Our purpose is to nurture and develop a motivated and expert team. To care about our clients, our reputation and our clients results by being focused and passionate about the things we spend our time on. At Varn, our values are really important to us. So if you feel an affinity to the things that are important to us, then you are probably exactly the person we need to have onboard.

We accelerate profitable growth for happy clients by delivering full service SEO, scaling technical SEO, digital PR and AI search, data analytics and reporting.

Our values articulate what’s truly…